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2014-9-9
對于不少年輕人來說，如果不是有那么幾天假,，中秋節(jié)基本屬于“長輩才會特別在乎”的節(jié)日吧,。至于高油高糖的月餅，除非為了送禮,，更是可有可無。
不過考慮到之前幾次跟 LINE 有關的產品的熱銷情況,，美心今年在香港地區(qū)與 LINE 聯合推出的月餅禮盒可能會是例外,。
美心與 LINE 此次在月餅上的合作再次搬出了后者大熱的吉祥物四人組：布朗熊、可妮兔,、饅頭人和莎莉鴨,。不管是在長方型紙盒的外包裝，還是每款內含的四個金屬小盒上,，都有特別設計的印花圖案,。每組月餅禮盒還額外附贈一個 LINE 圖案的束口袋，方便攜帶又一目了然地可愛,，整套設計也非常方便粉絲們日常再利用,。
價格方面，兩款禮盒套裝都僅需港幣 88 元,，相對于其他價格水漲船高的傳統(tǒng)月餅,，頗有競爭力。同樣是美心,、同樣是奶黃餡,，美心自己的 8 件裝月餅禮盒的售價今年已經上漲至港幣 288 元，較去年同期上浮 15.67%,。但是考慮到美心并不會在大陸市場提供這款禮盒(是的,，連天貓專營店也沒有)，心水的吃貨們還是從了代購商吧,。(由中國進出口網轉載自廣告門)
實際上,，這是 LINE 第二次在香港打中秋節(jié)的主意了。2013年,，LINE 在香港的全家便利商店曾推出布朗熊,、可妮兔和饅頭人三款限量版月餅,，雖然同樣引發(fā)搶購，但選用的紅豆餡料被食客指口味一般,。
除了與 LINE 合作之外,，今年美心在香港特色的冰皮月餅領域也有所創(chuàng)新，推出的“米奇米妮共賞中秋冰皮月餅禮盒”在包裝與設計上也頗具新意,，只是 6 枚售價達到了港幣 222 元,，價格偏高。
(由中國進出口網轉載自廣告門)
Sept. 9, 2014
If there were no holidays, Mid-Autumn Day is only the one festival that draws the attention of the elder people. As to the sweet and oily moon cake, except for gifts, it is dispensable.
But considering the large sales of LINE-related products several times before, the moon cake gift jointly launched by Maxim and LINE in Hong Kong this year might be an exception .
LINE and Maxim cooperated with each other on moon cake again with the conception of the latter's mascot: Brown Bear, KeNi rabbit, duck buns and Sally.
Whether on a long rectangular carton packaging, or small boxes each containing four metals, there are specially designed prints. （Translated by Chinainout）
Each set of moon cake gift box also comes up with an extra LINE pattern pounch, easy to carry and with a cute appearance. The package design is also very easy to reuse for fans.
As to the price, two gift boxes are only HK $ 88 each, while the price of other traditional moon cake soared relatively. The price of the gift box is quite competitive. With the same brand and ingredients, th eprice of Maxim’s 8 installed moon cake gift has risen to HK $ 288 yuan, up 15.67% than last year. But given Maxim does not provide this gift in the mainland market (not even in the Tianmao Store), those who want to enjoy the moon cake can only buy them through other channels. （Translated by Chinainout）
In fact, this is the second time LINE played the Mid-Autumn Festival card in Hong Kong. In 2013, LINE has launched three limited edition moon cake shaped like Brown bears, rabbits and duck buns in Family Mart in Hong Kong. It triggered panic buying as well, but the red bean fillings tastes ordinary.
In addition to cooperation with LINE, this year Maxim has also been innovative in the field of snowy moon cake in Hong Kong, it has launched the "Mickey & Minnie Dramas Autumn Snowy Moon Cake Gift Box" are quiet novel in the packaging and design; the selling price reached HK $222 with only six pieces. The price is much higher than others.
對于不少年輕人來說，如果不是有那么幾天假,，中秋節(jié)基本屬于“長輩才會特別在乎”的節(jié)日吧,。至于高油高糖的月餅，除非為了送禮,，更是可有可無。
不過考慮到之前幾次跟 LINE 有關的產品的熱銷情況,，美心今年在香港地區(qū)與 LINE 聯合推出的月餅禮盒可能會是例外,。
美心與 LINE 此次在月餅上的合作再次搬出了后者大熱的吉祥物四人組：布朗熊、可妮兔,、饅頭人和莎莉鴨,。不管是在長方型紙盒的外包裝，還是每款內含的四個金屬小盒上,，都有特別設計的印花圖案,。每組月餅禮盒還額外附贈一個 LINE 圖案的束口袋，方便攜帶又一目了然地可愛,，整套設計也非常方便粉絲們日常再利用,。
價格方面，兩款禮盒套裝都僅需港幣 88 元,，相對于其他價格水漲船高的傳統(tǒng)月餅,，頗有競爭力。同樣是美心,、同樣是奶黃餡,，美心自己的 8 件裝月餅禮盒的售價今年已經上漲至港幣 288 元，較去年同期上浮 15.67%,。但是考慮到美心并不會在大陸市場提供這款禮盒(是的,，連天貓專營店也沒有)，心水的吃貨們還是從了代購商吧,。(由中國進出口網轉載自廣告門)
實際上,，這是 LINE 第二次在香港打中秋節(jié)的主意了。2013年,，LINE 在香港的全家便利商店曾推出布朗熊,、可妮兔和饅頭人三款限量版月餅,，雖然同樣引發(fā)搶購，但選用的紅豆餡料被食客指口味一般,。
除了與 LINE 合作之外,，今年美心在香港特色的冰皮月餅領域也有所創(chuàng)新，推出的“米奇米妮共賞中秋冰皮月餅禮盒”在包裝與設計上也頗具新意,，只是 6 枚售價達到了港幣 222 元,，價格偏高。
(由中國進出口網轉載自廣告門)
Sept. 9, 2014
If there were no holidays, Mid-Autumn Day is only the one festival that draws the attention of the elder people. As to the sweet and oily moon cake, except for gifts, it is dispensable.
But considering the large sales of LINE-related products several times before, the moon cake gift jointly launched by Maxim and LINE in Hong Kong this year might be an exception .
LINE and Maxim cooperated with each other on moon cake again with the conception of the latter's mascot: Brown Bear, KeNi rabbit, duck buns and Sally.
Whether on a long rectangular carton packaging, or small boxes each containing four metals, there are specially designed prints. （Translated by Chinainout）
Each set of moon cake gift box also comes up with an extra LINE pattern pounch, easy to carry and with a cute appearance. The package design is also very easy to reuse for fans.
As to the price, two gift boxes are only HK $ 88 each, while the price of other traditional moon cake soared relatively. The price of the gift box is quite competitive. With the same brand and ingredients, th eprice of Maxim’s 8 installed moon cake gift has risen to HK $ 288 yuan, up 15.67% than last year. But given Maxim does not provide this gift in the mainland market (not even in the Tianmao Store), those who want to enjoy the moon cake can only buy them through other channels. （Translated by Chinainout）
In fact, this is the second time LINE played the Mid-Autumn Festival card in Hong Kong. In 2013, LINE has launched three limited edition moon cake shaped like Brown bears, rabbits and duck buns in Family Mart in Hong Kong. It triggered panic buying as well, but the red bean fillings tastes ordinary.
In addition to cooperation with LINE, this year Maxim has also been innovative in the field of snowy moon cake in Hong Kong, it has launched the "Mickey & Minnie Dramas Autumn Snowy Moon Cake Gift Box" are quiet novel in the packaging and design; the selling price reached HK $222 with only six pieces. The price is much higher than others.
