??
報(bào)告稱(chēng),，雖然中國(guó)零售業(yè)的增長(zhǎng)速度已較2009年15.6%的峰值有所放緩，但對(duì)全球零售連鎖企業(yè)來(lái)說(shuō),，中國(guó)仍是一個(gè)不可抗拒的市場(chǎng),。
該報(bào)告顯示，2014年亞太區(qū)零售業(yè)銷(xiāo)量預(yù)計(jì)將增長(zhǎng) 4.1%,，而今年的增速將達(dá)到4.6%,。到2018年前，零售業(yè)銷(xiāo)量仍將呈現(xiàn)上升趨勢(shì),，而2018年的市場(chǎng)規(guī)模估計(jì)將達(dá)到10.3萬(wàn)億美元,。作為一個(gè)整體來(lái)說(shuō)，亞太地區(qū)仍是全球大多數(shù)零售連鎖企業(yè)的首選目的地,。盡管中國(guó)的經(jīng)濟(jì)增長(zhǎng)開(kāi)始放緩,，而印度缺乏改革的動(dòng)力,，但亞太地區(qū)的增長(zhǎng)將得益于兩國(guó)的推動(dòng)。
普華永道中國(guó)零售及消費(fèi)品行業(yè)主管合伙人王笑說(shuō)：“從2015年起,，美國(guó)的經(jīng)濟(jì)增長(zhǎng)與歐元區(qū)的艱難復(fù)蘇將促進(jìn)對(duì)亞洲商品的需求,。在未來(lái)的五年中，亞洲地區(qū)的零售銷(xiāo)量增長(zhǎng)將是全球最快的,。”
該報(bào)告將食品安全問(wèn)題列為一個(gè)重要的關(guān)注點(diǎn),。隨著亞洲新興市場(chǎng)的快速發(fā)展，人們也越來(lái)越關(guān)注食品安全,?；趯?duì)食品安全的關(guān)注，亞洲的食品行業(yè)正受到越來(lái)越嚴(yán)格的監(jiān)管,。亞洲的食品生產(chǎn)商已經(jīng)開(kāi)始到海外市場(chǎng)尋求專(zhuān)業(yè)知識(shí),，希望與值得信賴(lài)的品牌建立伙伴關(guān)系。
在食品與飲料領(lǐng)域,，中國(guó)企業(yè)的海外并購(gòu)正在呈現(xiàn)上升的勢(shì)頭,。2010年至2013年間，中國(guó)企業(yè)在食品與飲料行業(yè)的對(duì)外投資總計(jì)90億美元,。2014年上半年,，食品與飲料行業(yè)的并購(gòu)交易量占中國(guó)對(duì)外并購(gòu)總交易量的17%。
就未來(lái)而言,，全球零售業(yè)正在不斷地變化,，而變化速度最快是亞洲市場(chǎng)，特別是中國(guó),。在亞洲,，電子商務(wù)與移動(dòng)電子商務(wù)渠道的融合與創(chuàng)新讓業(yè)內(nèi)的重要零售企業(yè)不得不重新思考自己的渠道戰(zhàn)略。（中國(guó)進(jìn)出口網(wǎng)）
On 12th Feb, PWC released a report "2015-2016 Asian retail and consumer goods industry outlook". It says, in the next two years, the annual growth rate of China's retail sales on average is still expected to reach 8.7%. In addition, China will become the world's largest retail market in 2008.
The report shows, although China's retail growth rate has slowed compared with that peak in 2009, for the global retail chain enterprises, China is still an irresistible market.
The report also shows that the retail sales in the Asia-Pacific region in 2014 is expected to grow by 4.1 percent, while this year's growth rate will reach 4.6%. Until 2018, retail sales continue to show an upward trend, while in 2018 the market size is estimated to reach $10.3 trillion. As a whole, the Asia-Pacific region remains the most preferred destination for global retail chain enterprises. Although China's economic growth has slowed down, the reform in India lack in momentum, the growth of the Asia-Pacific region will benefit from the two countries.
Wang Xiao, the supervisor of China's retail and consumer goods industries of PWC said, from 2015, the economy growth of US and the difficult recovery of EU will stimulate demand for Asian goods. In the next five years, Asia’s retail sales growth will be the world's fastest one. "
The report also focused on food safety issues. With the rapid development of emerging markets in Asia, people are increasingly concerned about food safety. based on concerns about food safety, the Asian food industry is subject to more stringent regulation. Asian food manufacturers have sought the expertise of overseas markets, wishing to establish partnership with trusted brands.
In the food and beverage sector, Chinese enterprises’ overseas M & A shows an upward trend. From 2010 to 2013, Chinese enterprises’ foreign investment in the food and beverage industry totaled $9,000,000,000. In the first half of 2014, M&A volumes in the food and beverage industry accounted for 17% of the total trading volume of China's outbound M&A.
For the future, the global retail industry is constantly changing, and the most rapidly changing market is the Asian market, particularly Chinese market. In Asia, the integration and innovation of e-commerce and mobile e-commerce channels make the important retail companies rethink their channel strategy.
