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周一著名的麥片制造商通用磨坊（美國(guó)通用磨坊食品公司系全美國(guó)最大的上市食品制造企業(yè)之一）宣布用約8.2億美元收購(gòu)有機(jī)食品生產(chǎn)商安妮公司,。此次收購(gòu)的戰(zhàn)略意義是發(fā)展公司的天然食品市場(chǎng)。
“此次收購(gòu)將顯著擴(kuò)大我們?cè)诿绹?guó)有機(jī)品牌和天然食品工業(yè)的占有率,在過(guò)去10年此業(yè)務(wù)領(lǐng)域銷量年綜合增長(zhǎng)率為12%,“,通用磨坊的執(zhí)行副總裁兼首席運(yùn)營(yíng)官杰夫在報(bào)告中提到,。他說(shuō),“安妮在許多食品類別方面都很有吸引力和競(jìng)爭(zhēng)力,特別是在方便食品和小吃零食,，這是通用磨坊優(yōu)先打造的兩個(gè)產(chǎn)品,。”
自去年安妮首次宣布交易后股價(jià)盤后交易上漲了37%,，通用磨坊選擇在此時(shí)收購(gòu)將是明智之舉,。雖然通用磨坊股票并沒(méi)有改變,但他們新的收購(gòu)顯示了公司的影響力和公眾對(duì)他們的信任度。
與去年同期相比通用磨坊盈利至少上漲了20%,。這筆交易會(huì)在今年晚些時(shí)候完成,，但與此同時(shí)通用磨坊將支付每股46美元的現(xiàn)金,價(jià)格依據(jù)安妮2014年9月5日發(fā)布的消息，消息稱安妮月平均收盤價(jià)溢價(jià)51%,接近30.47美元,。
安妮著名的兔形標(biāo)志通心粉品牌以為很多人接受認(rèn)可,，去年2.04億美元的凈銷售額說(shuō)明他們不只是一招鮮,吃遍天。伯克利的總部食品公司在美國(guó)和加拿大銷售近150種產(chǎn)品,，并擁有35000多個(gè)零售點(diǎn),。安妮相信被收購(gòu)后，借助通用磨坊公司的規(guī)模和資源肯定會(huì)有助于安妮股東價(jià)值最大化和改善擴(kuò)張機(jī)會(huì)。

On Monday the renowned cereal manufacturer General Mills announced the acquisition of organic food producer Annie’s at a price of approximately $820 million. The strategy is to develop the company’s presence in the natural foods market.
“The acquisition will significantly expand our presence in the U.S. branded organic and natural foods industry, wher sales have been growing at a 12 percent compound rate over the last 10 years,” reports Jeff Harmening, executive vice president and chief operating officer of General Mills. He continues, “Annie’s competes in a number of attractive food categories, with particular strength in convenient meals and snacks—two of General Mills’ priority platforms.”

This would be wise move for General Mills since Annie’s shares jumped up by 37 percent last year during the extended hours trading after they made the initial announcement. While General Mills shares did not change, the shift on their new acquisition shows the power that company has and how well the public believes the partnership will be.
And their profits are up by at least 20 percent from the same time last year. The deal should finalize later this year but in the meantime General Mills will pay $46 per share, cash; this price represents what Annie’s claims to be a 51 percent premium over their 30-day average closing price of $30.47, which posted on September 5, 2014.
Many people may recognize the Annie brand for their famous rabbit-shaped mac and cheese but their $204 million in net sales last year signifies they are not just a one-trick pony. The Berkley CA-based food company boasts the marketing of nearly 150 products with more than 35,000 retail locations across the United States and Canada. They know that “partnering with a company of General Mills’ scale and resources” will definitely help to maximize stockholder value and improve expansion opportunities.