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中國(guó)日益升級(jí)的乳品市場(chǎng)爭(zhēng)奪戰(zhàn),，正逐漸向電商轉(zhuǎn)移,。特別是隨著傳統(tǒng)賣(mài)場(chǎng)品牌競(jìng)爭(zhēng)加劇、海關(guān)日益收緊跨境奶粉代購(gòu)，國(guó)際乳品生產(chǎn)巨頭開(kāi)始將目光投向中國(guó)的電商平臺(tái),。
9月12日,，愛(ài)爾蘭駐華大使康寶樂(lè)(John Paul Kavanagh)、貝因美集團(tuán)副總裁陶楊,、京東商城日百母嬰總監(jiān)郭曉博等在北京共同啟動(dòng)貝因美旗下新產(chǎn)品在京東的網(wǎng)絡(luò)首售,。作為國(guó)內(nèi)電商官方發(fā)售的第一罐進(jìn)口奶粉，貝因美與京東商城的攜手被視為原裝進(jìn)口奶粉在中國(guó)進(jìn)入全新電商時(shí)代,。
此次貝因美推出的新產(chǎn)品綠愛(ài)+,，來(lái)自貝因美與國(guó)際知名跨國(guó)企業(yè)KERRY共同投資的愛(ài)爾蘭本土工廠，從牧場(chǎng)到成品全供應(yīng)鏈管理,，完全在愛(ài)爾蘭生產(chǎn),，進(jìn)入中國(guó)市場(chǎng)的所有產(chǎn)品都經(jīng)過(guò)愛(ài)爾蘭及中國(guó)兩國(guó)質(zhì)檢。
到會(huì)的京東日百母嬰總監(jiān)郭曉博表示,，雙方的這次合作,，意味著未來(lái)中國(guó)媽媽們不必再費(fèi)海淘、代購(gòu)之苦,，就可以在中國(guó)購(gòu)買(mǎi)到原裝進(jìn)口奶粉。
專(zhuān)家指出,，各大國(guó)外奶粉廠商角逐中國(guó)電子商務(wù)平臺(tái)將成為未來(lái)一段時(shí)間的趨勢(shì),。
中國(guó)國(guó)內(nèi)市場(chǎng)對(duì)進(jìn)口奶粉的巨大需求，已經(jīng)成為近幾年影響國(guó)際乳品市場(chǎng)價(jià)格的重要因素,。美國(guó)乳品出口協(xié)會(huì)提供的數(shù)據(jù)顯示,，受中國(guó)需求推動(dòng)，2013年美國(guó)面向中國(guó)的奶粉出口額較上年增長(zhǎng)超過(guò)兩倍,，美國(guó)乳品生產(chǎn)企業(yè)今年3月份出口量刷新紀(jì)錄,。而作為乳品重要原產(chǎn)地的新西蘭，2013年向中國(guó)出口了價(jià)值超過(guò)40億美元的乳制品,。巨大的市場(chǎng)購(gòu)買(mǎi)力使得國(guó)際乳品巨頭紛紛將目光投向中國(guó),，官方最新數(shù)據(jù)顯示，目前中國(guó)共批準(zhǔn)了27個(gè)國(guó)家的1686家乳品企業(yè)注冊(cè),，其中包含55家嬰幼兒配方乳粉境外企業(yè),。
但進(jìn)口奶粉在中國(guó)市場(chǎng)相對(duì)高昂的價(jià)格，也催生了中國(guó)海外代購(gòu)市場(chǎng)急速擴(kuò)張,。2013年中國(guó)海外代購(gòu)的奶粉,、輔食等嬰幼兒食品類(lèi)交易額達(dá)到175億元人民幣，成為海外代購(gòu)市場(chǎng)中最火爆的消費(fèi)品,。但同時(shí),，海外代購(gòu)面臨偷稅、漏稅等問(wèn)題，而渠道的規(guī)范也使得造假和販假現(xiàn)象屢見(jiàn)不鮮,。
專(zhuān)家表示,，原裝進(jìn)口奶粉與中國(guó)電商平臺(tái)的攜手，將有望使得中國(guó)消費(fèi)者購(gòu)買(mǎi)渠道更為通暢,，也有助降低進(jìn)口奶粉的成本,，因此中國(guó)各大電子商務(wù)平臺(tái)肯定會(huì)成為進(jìn)口奶粉廠商未來(lái)在中國(guó)爭(zhēng)奪的另一個(gè)主戰(zhàn)場(chǎng)。(由中國(guó)進(jìn)出口網(wǎng)摘自中國(guó)經(jīng)濟(jì)網(wǎng))
The dairy products competition becomes fiercer and fiercer nowadays. As a result, those dairy products producers are paying more attention to e-commerce trade accross border. Especially with the increasing competition of famous brands in the traditional stores and increasingly tightened cross-border milk purchasing, international dairy producers began to focus on China's cross-border electronic business platforms.
On September 12, John Paul Kavanagh, the Irish Ambassador, Yang ao, vice president of the Beinmate Group, Gupo Xiaobo, director of maternal and child department in JD B2C market jointly launched the first sale its new product in Beijing. As the first imported milk powder officially sold on the domestic e-commerce platform, the cooperation between JD B2C market and Beinmate is considered as the symbol that imported milk powder market in China has entered a new era of electronic commerce.
The a new product green love + launched by Beinmate comes from the local plant in Ireland which is jointly invested by Beinmate and world renowned multinational company KERRY. From the ranch to the end products in the whole supply chain management, the products are produced entirely in Ireland, and all products entering the Chinese market have been inspected by the two countries to make sure the quality is super.
Gupo Xiaobo, director of maternal and child department in JD B2C market noted that the cooperation between the two sides means in the future Chinese mothers can save energy spent on online purchasing merkets such as Haitao (wher particular employees get products directly from the original places). They can buy imported milk powder in China without any worry.
Experts point out that major foreign milk powder manufacturers will compete for Chinese e-commerce platform, which will become the future trend in the future.
The huge demand for imported milk powder in China's domestic market has in recent years become an important factor affecting the international dairy market prices. Data provided by American Dairy Export Council showed that, driven by Chinese demand, in 2013, milk powder exports from United States to China is more than doubled over the previous year. The export volume of the American dairy products in March this year hit a new record. As an important producer in the world, the New Zealand has exported to China more than 4 billion U.S. dollars worth of dairy products in 2013. The huge purchasing power of Chinese buyers attacts more and more international dairy products giants who seek larger market share in China. The latest official data show that China has approved a total of 1,686 dairy products enterprises registeration from 27 countries, which includes 55 overseas enterprises producing infant formula milk powder. （Translated by doscana.com）
However, the prices of imported milk powder in China is relatively high, which gives birth to the rapid expansion of overseas purchasing for domestic customers. In 2013, the total volume of China's overseas purchasing of milk, infant food and other complementary products reached 17.5 billion yuan, becoming the most popular overseas purchasing consumer goods market. But at the same time, overseas purchasing is faced with the problem of tax evasion and other issues, while the flaws of legal procedures make the false and fake products widely spreaded in Chinese market.
Experts said that the cooperation between world milk powder suppliers and China’s e-commerce platform is expected not only to make it easier for Chinese consumers to buy more imported milk powder, but also help to reduce the cost of imported milk powder. Therefore, China's major e-commerce platforms are sure to become another main source for milk powder manufacturers to increase sales in China in the future.
9月12日,，愛(ài)爾蘭駐華大使康寶樂(lè)(John Paul Kavanagh)、貝因美集團(tuán)副總裁陶楊,、京東商城日百母嬰總監(jiān)郭曉博等在北京共同啟動(dòng)貝因美旗下新產(chǎn)品在京東的網(wǎng)絡(luò)首售,。作為國(guó)內(nèi)電商官方發(fā)售的第一罐進(jìn)口奶粉，貝因美與京東商城的攜手被視為原裝進(jìn)口奶粉在中國(guó)進(jìn)入全新電商時(shí)代,。
此次貝因美推出的新產(chǎn)品綠愛(ài)+,，來(lái)自貝因美與國(guó)際知名跨國(guó)企業(yè)KERRY共同投資的愛(ài)爾蘭本土工廠，從牧場(chǎng)到成品全供應(yīng)鏈管理,，完全在愛(ài)爾蘭生產(chǎn),，進(jìn)入中國(guó)市場(chǎng)的所有產(chǎn)品都經(jīng)過(guò)愛(ài)爾蘭及中國(guó)兩國(guó)質(zhì)檢。
專(zhuān)家指出,，各大國(guó)外奶粉廠商角逐中國(guó)電子商務(wù)平臺(tái)將成為未來(lái)一段時(shí)間的趨勢(shì),。
中國(guó)國(guó)內(nèi)市場(chǎng)對(duì)進(jìn)口奶粉的巨大需求，已經(jīng)成為近幾年影響國(guó)際乳品市場(chǎng)價(jià)格的重要因素,。美國(guó)乳品出口協(xié)會(huì)提供的數(shù)據(jù)顯示,，受中國(guó)需求推動(dòng)，2013年美國(guó)面向中國(guó)的奶粉出口額較上年增長(zhǎng)超過(guò)兩倍,，美國(guó)乳品生產(chǎn)企業(yè)今年3月份出口量刷新紀(jì)錄,。而作為乳品重要原產(chǎn)地的新西蘭，2013年向中國(guó)出口了價(jià)值超過(guò)40億美元的乳制品,。巨大的市場(chǎng)購(gòu)買(mǎi)力使得國(guó)際乳品巨頭紛紛將目光投向中國(guó),，官方最新數(shù)據(jù)顯示，目前中國(guó)共批準(zhǔn)了27個(gè)國(guó)家的1686家乳品企業(yè)注冊(cè),，其中包含55家嬰幼兒配方乳粉境外企業(yè),。
但進(jìn)口奶粉在中國(guó)市場(chǎng)相對(duì)高昂的價(jià)格，也催生了中國(guó)海外代購(gòu)市場(chǎng)急速擴(kuò)張,。2013年中國(guó)海外代購(gòu)的奶粉,、輔食等嬰幼兒食品類(lèi)交易額達(dá)到175億元人民幣，成為海外代購(gòu)市場(chǎng)中最火爆的消費(fèi)品,。但同時(shí),，海外代購(gòu)面臨偷稅、漏稅等問(wèn)題，而渠道的規(guī)范也使得造假和販假現(xiàn)象屢見(jiàn)不鮮,。
專(zhuān)家表示,，原裝進(jìn)口奶粉與中國(guó)電商平臺(tái)的攜手，將有望使得中國(guó)消費(fèi)者購(gòu)買(mǎi)渠道更為通暢,，也有助降低進(jìn)口奶粉的成本,，因此中國(guó)各大電子商務(wù)平臺(tái)肯定會(huì)成為進(jìn)口奶粉廠商未來(lái)在中國(guó)爭(zhēng)奪的另一個(gè)主戰(zhàn)場(chǎng)。(由中國(guó)進(jìn)出口網(wǎng)摘自中國(guó)經(jīng)濟(jì)網(wǎng))
The dairy products competition becomes fiercer and fiercer nowadays. As a result, those dairy products producers are paying more attention to e-commerce trade accross border. Especially with the increasing competition of famous brands in the traditional stores and increasingly tightened cross-border milk purchasing, international dairy producers began to focus on China's cross-border electronic business platforms.
On September 12, John Paul Kavanagh, the Irish Ambassador, Yang ao, vice president of the Beinmate Group, Gupo Xiaobo, director of maternal and child department in JD B2C market jointly launched the first sale its new product in Beijing. As the first imported milk powder officially sold on the domestic e-commerce platform, the cooperation between JD B2C market and Beinmate is considered as the symbol that imported milk powder market in China has entered a new era of electronic commerce.
Gupo Xiaobo, director of maternal and child department in JD B2C market noted that the cooperation between the two sides means in the future Chinese mothers can save energy spent on online purchasing merkets such as Haitao (wher particular employees get products directly from the original places). They can buy imported milk powder in China without any worry.
Experts point out that major foreign milk powder manufacturers will compete for Chinese e-commerce platform, which will become the future trend in the future.
The huge demand for imported milk powder in China's domestic market has in recent years become an important factor affecting the international dairy market prices. Data provided by American Dairy Export Council showed that, driven by Chinese demand, in 2013, milk powder exports from United States to China is more than doubled over the previous year. The export volume of the American dairy products in March this year hit a new record. As an important producer in the world, the New Zealand has exported to China more than 4 billion U.S. dollars worth of dairy products in 2013. The huge purchasing power of Chinese buyers attacts more and more international dairy products giants who seek larger market share in China. The latest official data show that China has approved a total of 1,686 dairy products enterprises registeration from 27 countries, which includes 55 overseas enterprises producing infant formula milk powder. （Translated by doscana.com）
Experts said that the cooperation between world milk powder suppliers and China’s e-commerce platform is expected not only to make it easier for Chinese consumers to buy more imported milk powder, but also help to reduce the cost of imported milk powder. Therefore, China's major e-commerce platforms are sure to become another main source for milk powder manufacturers to increase sales in China in the future.
