2014年09月22日 中國(guó)經(jīng)濟(jì)網(wǎng)
2014年食品行業(yè)趨勢(shì)發(fā)布會(huì)今(19)日在成都舉行,,記者在發(fā)布現(xiàn)場(chǎng)獲悉,中國(guó)未來(lái)進(jìn)口食品市場(chǎng)將保持高速增長(zhǎng),,預(yù)計(jì)到2018年將達(dá)到5258億元,。
“80后、90后成為進(jìn)口食品的消費(fèi)主體,。”北大縱橫管理咨詢有限公司高級(jí)副總裁劉慶韜介紹說(shuō),,這一人群對(duì)互聯(lián)網(wǎng)的使用使他們對(duì)信息有著充分的掌握,進(jìn)口食品的“安全”,、“時(shí)尚”能滿足他們對(duì)食品的消費(fèi)心理,,逐步成為消費(fèi)的主力軍。
目前,,我國(guó)食品進(jìn)口類別主要是食用植物油,、糧食及其制品、乳及其制品,,占食品總進(jìn)口規(guī)模的一半,。在我國(guó)質(zhì)檢總局注冊(cè)登記的進(jìn)口食品境外生產(chǎn)企業(yè)達(dá)69959家。
調(diào)查顯示,,絕大部分人選擇購(gòu)買進(jìn)口食品或?qū)?lái)可能購(gòu)買,,在消費(fèi)能力上,每個(gè)月花費(fèi)100-300元的比例最高,,達(dá)到32%,,受訪者更傾向于來(lái)自歐盟、美國(guó),、加拿大,、澳大利亞和新西蘭的食品。主要親睞乳制品,、休閑食品和洋酒等,,在購(gòu)買進(jìn)口食品時(shí),排在前三位考慮的是質(zhì)量安全、口感味道和價(jià)格,,主要從超市,、電商和海外自購(gòu)等渠道購(gòu)買,受訪者主要通過(guò)在賣場(chǎng),、朋友推薦和網(wǎng)絡(luò)廣告獲得進(jìn)口食品信息,。
“安全、質(zhì)量有保證和價(jià)格高是中國(guó)消費(fèi)者對(duì)進(jìn)口食品的主要印象”劉慶韜說(shuō),,在未來(lái),,中高端人群主導(dǎo)消費(fèi),整個(gè)市場(chǎng)也會(huì)逐步向二三線城市擴(kuò)展,。
從現(xiàn)狀來(lái)看,,進(jìn)口食品行業(yè)的集中度較小,大中型企業(yè)較少,,市場(chǎng)處于自然式增長(zhǎng)的狀態(tài),,屬于高度分散的自由競(jìng)爭(zhēng)市場(chǎng)。由于進(jìn)口國(guó)外食品,,必須達(dá)到一定的數(shù)量定額才能完成,,組貨業(yè)務(wù)和中間商服務(wù)的角色在未來(lái)發(fā)展中將會(huì)大有作為。(中國(guó)進(jìn)出口網(wǎng)轉(zhuǎn)載自中國(guó)經(jīng)濟(jì)網(wǎng))
Sept. 22, 2014
The 2014 food industry trend conference was held in Chengdu on Sept. 19. The reporter got the news on the site that China's future imported food market will maintain rapid growth and is expected to reach 525.8 billion yuan in 2018.
“The 80-generations and 90-generations are the main consumers of imported food. ” Liu Qingtao, Senior Vice President in PKU Management Consulting Co., Ltd. said. These young prople have a full grasp of the information with the use of Internet. The quality of imported food can meet their demand for the "security" and "fashion"about the food, so they gradually become the main force of imported foods consumption.
At present, China's food imports are mainly edible vegetable oil, grain and its products, milk and its products, accounting for half of total food imports scale. Almost 69,959 foreign food manufactures registered in General Administration of Quality Supervision, Inspection and Quarantine of the People’s Republic of China.
Survey shows that most people choose to buy imported food or in the future may purchase imported foods. According to their spending power, the highest percentage of 100-300 yuan per month was spent on imported foods, reaching 32 percent. Respondents were more inclined to buy foods imported from the European unio, the United States, Canada, food in Australia and New Zealand. The main products they prefer are dairy products, snack foods and wine, etc. When buying imported food, the top three considerations are safety and quality, taste and price. They minly buy imported products from supermarkets, e-commerce providers or from overseas directly. Respondents mainly get imported food information through the store, a friend or online advertising.
“Safety, quality assurance and the high price are the main impressions of the Chinese consumer for imported foods, ” Liu Qingtao noted. In the future, the high-end consumers will lead the consumption trend of imported foods while the whole market will be gradually extended to the second and third tier cities in China. According to the current situation, the degree of concentration of imported food industry is smaller, fewer and medium-sized enterprises involved in the food import business in China. The market grows naturally. The market is a highly fragmented with free competition. Because the trade of imported food must meet a certain number of quotas to be completed, agent services group will get a good opportunity to grow in the future.