??
在美國,，移動醫(yī)療也已有七大商業(yè)模式
移動醫(yī)療的創(chuàng)業(yè)者和投資人最在意的無非是商業(yè)模式。雖然醫(yī)療健康行業(yè)市場大,，但因?yàn)轶w系的復(fù)雜性,，商業(yè)模式并不顯而易見。
在美國,，一些移動醫(yī)療產(chǎn)品已經(jīng)有盈利模式,，主要是向醫(yī)院、醫(yī)生,、藥企,、保險(xiǎn)公司和消費(fèi)者進(jìn)行收費(fèi)。其商業(yè)模式則主要分為以下幾種：
21. 為醫(yī)院(或醫(yī)生)提供信息化服務(wù)
Epocrates:全球第一家上市的移動健康公司,。為醫(yī)生提供手機(jī)上的臨床信息參考,，2012年?duì)I收約為1. 2億美金，其中75%來自于藥企,，主要是為其提供的精準(zhǔn)的廣告和問卷調(diào)查服務(wù),。
Vocera: 為醫(yī)院提供移動的通訊解決方案并向醫(yī)院收費(fèi)，其核心產(chǎn)品是一個(gè)讓醫(yī)生和護(hù)士戴在脖子上或別在胸前的移動設(shè)備,，可以隨時(shí)隨地發(fā)送,、接收信息,，通話并設(shè)置提醒，取代了以往在醫(yī)院里使用的BP機(jī),。
Vocera在美國有300多家醫(yī)院客戶,，年收入接近1億美金。公司也在2012年上市,，市值超過6億美金,。
22. 為客戶提供遠(yuǎn)程醫(yī)療服務(wù)
ZEO:一家提供移動睡眠監(jiān)測和個(gè)性化睡眠指導(dǎo)的公司。其產(chǎn)品ZEO是一個(gè)腕帶和頭貼,，可以通過藍(lán)牙和手機(jī)或一個(gè)床旁設(shè)備相連,，記錄晚上的睡眠周期，并給出一個(gè)質(zhì)量評分,。用戶可以通過監(jiān)測得分變化或和同年齡組的平均值相比較,，對自己的睡眠有一個(gè)量化的了解。
另外,，對于睡眠不好的人,，ZEO也提供個(gè)性化的睡眠指導(dǎo)，通過一些測試找到可能的問題,。ZEO的產(chǎn)品在美國很多百貨公司都能買到,，一套149美金。后續(xù)的收入還包括個(gè)性化推薦產(chǎn)品和藥品的傭金,。
VOXIVA:提供短信服務(wù)的信息咨詢公司,。用戶輸入電話號碼和身體相關(guān)情況，將個(gè)性化推薦健康信息,。VOXIVA公司已經(jīng)上市,。
Wello:為個(gè)人提供個(gè)性化的、平價(jià)的健身指導(dǎo)服務(wù),。Wello通過視頻連通健身教練和用戶,，提供實(shí)時(shí)的健身指導(dǎo)。89%的美國人希望身材更fit,，Wello解決了健身只能去健身房的困擾,，突破了時(shí)間、空間限制,，讓用戶可以隨時(shí)隨地健身,。另外Wello還發(fā)布了一個(gè)社區(qū)，讓用戶可以組團(tuán)健身,。
23. 客戶關(guān)系服務(wù)
ZocDoc:根據(jù)地理位置,、保險(xiǎn)狀態(tài)及醫(yī)生專業(yè)為患者推薦醫(yī)生，并可在平臺上直接完成預(yù)約,。這個(gè)成立于2007年的公司,，融資總額已接近1億美金,。Zocdoc采取對患者免費(fèi)，向醫(yī)生收費(fèi)的商業(yè)模式,。
病人可以更方便地選擇和預(yù)約醫(yī)生，醫(yī)生可能得到更多病人,，尤其是保險(xiǎn)覆蓋的病人,，意味著更多收入。每個(gè)月醫(yī)生需要支付250美金使用Zocdoc平臺,。按照Zocdoc公布的醫(yī)生數(shù)量,，其年收入應(yīng)該在千萬美金以上。
24. 信息化診所運(yùn)營商
One Medical Group:運(yùn)營多家診所,，病人可以從網(wǎng)上預(yù)約并索取處方藥,，甚至獲得檢查結(jié)果的電子版，并通過網(wǎng)絡(luò)查看個(gè)人健康結(jié)論,。醫(yī)生則可以通過網(wǎng)絡(luò)訪問電子病歷,。
25. 慢性病管理
WellDoc:是一家專注于慢性病管理的移動技術(shù)公司，其主打產(chǎn)品是手機(jī)+云端的糖尿病管理平臺,?；颊呖梢杂檬謾C(jī)方便地記錄和存儲血糖數(shù)據(jù)。云端的算法能夠基于血糖數(shù)據(jù)為患者提供個(gè)性化的反饋,，及時(shí)提醒醫(yī)生和護(hù)士,。
26. 可穿戴設(shè)備生產(chǎn)商
美國運(yùn)動外設(shè)廠商Jawbone已經(jīng)推出了Jawbone UP智能手環(huán)，戴在手腕上,，就能監(jiān)測自己的日?；顒印⑺咔闆r和飲食習(xí)慣等數(shù)據(jù),。人們可以將這款智能設(shè)備插在Android或者蘋果iPhone手機(jī)顯示這些監(jiān)測數(shù)據(jù),，并給出一個(gè)長時(shí)間段的統(tǒng)計(jì)和分析結(jié)果。
27. 大數(shù)據(jù)服務(wù)
Athenahealth:是一家全球領(lǐng)先的健康護(hù)理技術(shù)提供商,。它提供基于云服務(wù)的電子病歷,、業(yè)務(wù)管理、病患溝通以及協(xié)調(diào)護(hù)理四項(xiàng)服務(wù),，并提供移動醫(yī)療應(yīng)用軟件,。今年來發(fā)展迅猛，醫(yī)療信息數(shù)據(jù)的幾何倍數(shù)增,，給整個(gè)醫(yī)療行業(yè)帶來了巨大壓力,。而大數(shù)據(jù)技術(shù)的華麗出場，讓醫(yī)療信息化進(jìn)入了飛躍式發(fā)展的關(guān)鍵時(shí)機(jī),。（中國進(jìn)出口網(wǎng)）
In the United States, there are also seven mobile health business models.
What the mobile health entrepreneurs and investors are most concerned about is nothing more than business model. Although the healthcare industry market is large, the business model is not obvious because of the complexity of the system.
In US, some mobile medical products have profit models, mainly charging to hospitals, doctors, pharmaceutical companies, insurance companies and consumers. these business models can be divided into the following categories:
21. To provide information technology services for hospitals (or doctors)
Epocrates: the world's first mobile health-listed company. It provides physicians with clinical information reference on the phone, in 2012 its revenues reached approximately 120 million dollars, of which 75% came from pharmaceutical companies, mainly through accurate advertising and survey services.
Vocera: for hospitals to provide mobile communication solutions to the hospital charges, the core product is a doctor and nurses worn around the neck or other mobile device in the chest can be sent at any time to receive information, call and set reminders, BP machine replaces the previously used in the hospital.
Vocera in the United States has more than 300 hospital customers and annual revenues approach $100 million. In 2012 the company went public, and its market value is over 600 million dollars.
22. To provide telemedicine services
ZEO: a company providing a mobile sleep monitoring and personalized sleep guidance. Its product ZEO is a wrist strap and head sticker, which can record night's sleep cycle and gives a quality score via Bluetooth and cellphone or a bedside device. Users can have a quantitative understanding of their own sleeping through the score changes or the comparison with the average of the same age group.
In addition, for these people who sleep not well, ZEO also provides personalized guidance to sleep, and helps to find possible problems through a number of tests. ZEO products can be bought in many US department stores, 149 dollars one set. Subsequent income also includes the commission for personalized recommendations products and pharmaceuticals.
VOXIVA: a consulting firm providing SMS information services. Users enter a phone number and body-related cases, VOXIVA will recommend personalized health information. VOXIVA company has been listed.
Wello: to provide personalized, affordable fitness guide service for individuals. Wello connects them with fitness trainer through videos, providing real-time fitness guide. 89% of Americans want them more fit, Wello breaks the time and space constraints, so that users can exercise anywher. Also Wello also released a community, allowing users to do fitness in group.
23. Customer Relations Services
ZocDoc: based on location, insurance status, and the profession, it can recommend doctors for patients, and an appointment can be made directly on the platform. The company was founded in 2007, and received about 100 million dollars in financing. Zocdoc charges to doctors, patients free of charge.
Patients can more easily selec a doctor and make an appointment, doctors may get more patients, especially patients with insurance, which means he will get more revenue. Doctors need to pay $250 per month to use Zocdoc platform. According to the number of doctors Zocdoc released, its annual income should be more than ten million dollars.
24. The information clinic operators
One Medical Group: Operating many clinics, patients can make an appointment on line and obtain prescription drugs, or even test results of electronic version and view personal health conclusion through the network. Doctors can access electronic medical records through the network.
25. chronic disease management
WellDoc: a mobile technology company focusing on chronic disease management, its flagship product is a diabetes management platform of phone + cloud. Patients can use the phone to easily record and store glucose data. Cloud-based glucose data algorithm can provide personalized feedback to the patient, and timely remind doctors and nurses.
26. The wearable device manufacturers
The US sports peripheral manufacturer Jawbone has introduced Jawbone UP intelligent bracelet, as long as you wear it on the wrist, you can monitor your own daily activities, sleep and eating habits and other data. It can be inserted in the smart device Android or iPhone, to display these monitoring data, and give a statistical and analytical results for a long time period.
27. Big Data Services
Athenahealth: a leading global provider of health care technology. It provides a cloud-based electronic medical record services, business management, patient communication and coordination services, and provides mobile medical applications. This year it develops rapidly, and its medical information data geometrically increases, pushing tremendous pressure to the entire health care industry. Big Data technology makes the medical information enter a critical time for the leap-forward development.
移動醫(yī)療的創(chuàng)業(yè)者和投資人最在意的無非是商業(yè)模式。雖然醫(yī)療健康行業(yè)市場大,，但因?yàn)轶w系的復(fù)雜性,，商業(yè)模式并不顯而易見。
在美國,，一些移動醫(yī)療產(chǎn)品已經(jīng)有盈利模式,，主要是向醫(yī)院、醫(yī)生,、藥企,、保險(xiǎn)公司和消費(fèi)者進(jìn)行收費(fèi)。其商業(yè)模式則主要分為以下幾種：
21. 為醫(yī)院(或醫(yī)生)提供信息化服務(wù)
Epocrates:全球第一家上市的移動健康公司,。為醫(yī)生提供手機(jī)上的臨床信息參考,，2012年?duì)I收約為1. 2億美金，其中75%來自于藥企,，主要是為其提供的精準(zhǔn)的廣告和問卷調(diào)查服務(wù),。
Vocera: 為醫(yī)院提供移動的通訊解決方案并向醫(yī)院收費(fèi)，其核心產(chǎn)品是一個(gè)讓醫(yī)生和護(hù)士戴在脖子上或別在胸前的移動設(shè)備,，可以隨時(shí)隨地發(fā)送,、接收信息,，通話并設(shè)置提醒，取代了以往在醫(yī)院里使用的BP機(jī),。
Vocera在美國有300多家醫(yī)院客戶,，年收入接近1億美金。公司也在2012年上市,，市值超過6億美金,。
22. 為客戶提供遠(yuǎn)程醫(yī)療服務(wù)
ZEO:一家提供移動睡眠監(jiān)測和個(gè)性化睡眠指導(dǎo)的公司。其產(chǎn)品ZEO是一個(gè)腕帶和頭貼,，可以通過藍(lán)牙和手機(jī)或一個(gè)床旁設(shè)備相連,，記錄晚上的睡眠周期，并給出一個(gè)質(zhì)量評分,。用戶可以通過監(jiān)測得分變化或和同年齡組的平均值相比較,，對自己的睡眠有一個(gè)量化的了解。
另外,，對于睡眠不好的人,，ZEO也提供個(gè)性化的睡眠指導(dǎo)，通過一些測試找到可能的問題,。ZEO的產(chǎn)品在美國很多百貨公司都能買到,，一套149美金。后續(xù)的收入還包括個(gè)性化推薦產(chǎn)品和藥品的傭金,。
VOXIVA:提供短信服務(wù)的信息咨詢公司,。用戶輸入電話號碼和身體相關(guān)情況，將個(gè)性化推薦健康信息,。VOXIVA公司已經(jīng)上市,。
Wello:為個(gè)人提供個(gè)性化的、平價(jià)的健身指導(dǎo)服務(wù),。Wello通過視頻連通健身教練和用戶,，提供實(shí)時(shí)的健身指導(dǎo)。89%的美國人希望身材更fit,，Wello解決了健身只能去健身房的困擾,，突破了時(shí)間、空間限制,，讓用戶可以隨時(shí)隨地健身,。另外Wello還發(fā)布了一個(gè)社區(qū)，讓用戶可以組團(tuán)健身,。
23. 客戶關(guān)系服務(wù)
ZocDoc:根據(jù)地理位置,、保險(xiǎn)狀態(tài)及醫(yī)生專業(yè)為患者推薦醫(yī)生，并可在平臺上直接完成預(yù)約,。這個(gè)成立于2007年的公司,，融資總額已接近1億美金,。Zocdoc采取對患者免費(fèi)，向醫(yī)生收費(fèi)的商業(yè)模式,。
病人可以更方便地選擇和預(yù)約醫(yī)生，醫(yī)生可能得到更多病人,，尤其是保險(xiǎn)覆蓋的病人,，意味著更多收入。每個(gè)月醫(yī)生需要支付250美金使用Zocdoc平臺,。按照Zocdoc公布的醫(yī)生數(shù)量,，其年收入應(yīng)該在千萬美金以上。
24. 信息化診所運(yùn)營商
One Medical Group:運(yùn)營多家診所,，病人可以從網(wǎng)上預(yù)約并索取處方藥,，甚至獲得檢查結(jié)果的電子版，并通過網(wǎng)絡(luò)查看個(gè)人健康結(jié)論,。醫(yī)生則可以通過網(wǎng)絡(luò)訪問電子病歷,。
25. 慢性病管理
WellDoc:是一家專注于慢性病管理的移動技術(shù)公司，其主打產(chǎn)品是手機(jī)+云端的糖尿病管理平臺,?；颊呖梢杂檬謾C(jī)方便地記錄和存儲血糖數(shù)據(jù)。云端的算法能夠基于血糖數(shù)據(jù)為患者提供個(gè)性化的反饋,，及時(shí)提醒醫(yī)生和護(hù)士,。
26. 可穿戴設(shè)備生產(chǎn)商
美國運(yùn)動外設(shè)廠商Jawbone已經(jīng)推出了Jawbone UP智能手環(huán)，戴在手腕上,，就能監(jiān)測自己的日?；顒印⑺咔闆r和飲食習(xí)慣等數(shù)據(jù),。人們可以將這款智能設(shè)備插在Android或者蘋果iPhone手機(jī)顯示這些監(jiān)測數(shù)據(jù),，并給出一個(gè)長時(shí)間段的統(tǒng)計(jì)和分析結(jié)果。
27. 大數(shù)據(jù)服務(wù)
Athenahealth:是一家全球領(lǐng)先的健康護(hù)理技術(shù)提供商,。它提供基于云服務(wù)的電子病歷,、業(yè)務(wù)管理、病患溝通以及協(xié)調(diào)護(hù)理四項(xiàng)服務(wù),，并提供移動醫(yī)療應(yīng)用軟件,。今年來發(fā)展迅猛，醫(yī)療信息數(shù)據(jù)的幾何倍數(shù)增,，給整個(gè)醫(yī)療行業(yè)帶來了巨大壓力,。而大數(shù)據(jù)技術(shù)的華麗出場，讓醫(yī)療信息化進(jìn)入了飛躍式發(fā)展的關(guān)鍵時(shí)機(jī),。（中國進(jìn)出口網(wǎng)）
In the United States, there are also seven mobile health business models.
What the mobile health entrepreneurs and investors are most concerned about is nothing more than business model. Although the healthcare industry market is large, the business model is not obvious because of the complexity of the system.
In US, some mobile medical products have profit models, mainly charging to hospitals, doctors, pharmaceutical companies, insurance companies and consumers. these business models can be divided into the following categories:
21. To provide information technology services for hospitals (or doctors)
Epocrates: the world's first mobile health-listed company. It provides physicians with clinical information reference on the phone, in 2012 its revenues reached approximately 120 million dollars, of which 75% came from pharmaceutical companies, mainly through accurate advertising and survey services.
Vocera: for hospitals to provide mobile communication solutions to the hospital charges, the core product is a doctor and nurses worn around the neck or other mobile device in the chest can be sent at any time to receive information, call and set reminders, BP machine replaces the previously used in the hospital.
Vocera in the United States has more than 300 hospital customers and annual revenues approach $100 million. In 2012 the company went public, and its market value is over 600 million dollars.
22. To provide telemedicine services
ZEO: a company providing a mobile sleep monitoring and personalized sleep guidance. Its product ZEO is a wrist strap and head sticker, which can record night's sleep cycle and gives a quality score via Bluetooth and cellphone or a bedside device. Users can have a quantitative understanding of their own sleeping through the score changes or the comparison with the average of the same age group.
In addition, for these people who sleep not well, ZEO also provides personalized guidance to sleep, and helps to find possible problems through a number of tests. ZEO products can be bought in many US department stores, 149 dollars one set. Subsequent income also includes the commission for personalized recommendations products and pharmaceuticals.
VOXIVA: a consulting firm providing SMS information services. Users enter a phone number and body-related cases, VOXIVA will recommend personalized health information. VOXIVA company has been listed.
Wello: to provide personalized, affordable fitness guide service for individuals. Wello connects them with fitness trainer through videos, providing real-time fitness guide. 89% of Americans want them more fit, Wello breaks the time and space constraints, so that users can exercise anywher. Also Wello also released a community, allowing users to do fitness in group.
23. Customer Relations Services
ZocDoc: based on location, insurance status, and the profession, it can recommend doctors for patients, and an appointment can be made directly on the platform. The company was founded in 2007, and received about 100 million dollars in financing. Zocdoc charges to doctors, patients free of charge.
Patients can more easily selec a doctor and make an appointment, doctors may get more patients, especially patients with insurance, which means he will get more revenue. Doctors need to pay $250 per month to use Zocdoc platform. According to the number of doctors Zocdoc released, its annual income should be more than ten million dollars.
24. The information clinic operators
One Medical Group: Operating many clinics, patients can make an appointment on line and obtain prescription drugs, or even test results of electronic version and view personal health conclusion through the network. Doctors can access electronic medical records through the network.
25. chronic disease management
WellDoc: a mobile technology company focusing on chronic disease management, its flagship product is a diabetes management platform of phone + cloud. Patients can use the phone to easily record and store glucose data. Cloud-based glucose data algorithm can provide personalized feedback to the patient, and timely remind doctors and nurses.
26. The wearable device manufacturers
The US sports peripheral manufacturer Jawbone has introduced Jawbone UP intelligent bracelet, as long as you wear it on the wrist, you can monitor your own daily activities, sleep and eating habits and other data. It can be inserted in the smart device Android or iPhone, to display these monitoring data, and give a statistical and analytical results for a long time period.
27. Big Data Services
Athenahealth: a leading global provider of health care technology. It provides a cloud-based electronic medical record services, business management, patient communication and coordination services, and provides mobile medical applications. This year it develops rapidly, and its medical information data geometrically increases, pushing tremendous pressure to the entire health care industry. Big Data technology makes the medical information enter a critical time for the leap-forward development.
