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以美為鑒:當下美國正流行的27個新興商業(yè)模式(二)

27 Emerging Business Models Popular in US

放大字體??縮小字體 ??瀏覽次數(shù):2711
核心提示:在美國,,有2300萬家小企業(yè),,每個月還會新增54.3萬家小企業(yè)。所以,,如果想要脫穎而出,,并取得成功,不僅需要一個獨一無二的價值主張,,還要有多元化的收入流,,以及充足、強大的創(chuàng)造能力,。其中有17家獨特的公司,,他們的商業(yè)模式已經(jīng)得到了市場的驗證,這些公司的產(chǎn)品范圍很廣,,從零售App應用,,到時尚新貴,當然,,這些公司也正在重新思索他們的收入模式,,并且不斷為交易雙方創(chuàng)造令人信服的價值。
6. Handybook

成立時間:2012年

公司創(chuàng)始人:Umang Dua,,Oisin Hanrahan,Ignacio Leonhardt,,以及Weina

創(chuàng)新視角:定制化家務服務,,比如打掃房間,維修家電,,所有服務都可以通過移動App輕松搞定,。

我們生活在一個定制化的時代,如果我們想要東西,,就恨不得馬上得到,。Handybook在此時出現(xiàn)了,他們在全美26個城市提供服務,,最近募集到了3000 萬美元資金,,幫助提升團隊,特別是公司的移動工程開發(fā)團隊,。Hanrahan表示,,“我們成立Handybook,,就是想幫助你解決家務服務的難題,而且我們可以提供遠程服務,,管理這些服務,。”每周Handybook的預定數(shù)量都超過1萬,據(jù)該公司透露他們的增長率保持在20%,。

經(jīng)驗:方便才是關鍵,。

7. Popsugar

成立時間:2006年

公司創(chuàng)始人:Brian Sugar, Lisa Sugar,, Andy Moss,, Jason Rhee, Arthur Cinader,, Krista Moatz

創(chuàng)新視角:多元化共生的收入流,,為Popsugar女性用戶提供服務。

Popsugar 的服務內(nèi)容涵蓋的都是人們感興趣的,,娛樂,,名人,時裝,,美容,,健身,食品,,以及育兒等等,,而且以多種形式提供服務,包括線上,,App應用,,電視等等。Popsugar現(xiàn)在已經(jīng)成為了一個全球生活方式品牌,,網(wǎng)站每月有4100萬獨立訪問量,,以及2.34億頁面訪問量。

經(jīng)驗:內(nèi)容驅(qū)動商務,,人們都喜歡一站式服務,。

8.NatureBox

成立時間:2012年

公司創(chuàng)始人:Gautam Gupta和Kenneth Chen

創(chuàng)新視角:一種全新的訂購服務,Naturebox按月訂購健康零食,。

Naturebox 已經(jīng)獲得了6400萬美元融資,,提供健康的零食,到目前為止,,他們已經(jīng)在控制食品科學和不健康添加劑方面有所建樹,。而且,Naturebox已經(jīng)開發(fā)出了 120多種小吃,,可以裝載100萬個集裝箱,。他們一半的訂購用戶集中在美國中西部地區(qū),,在那里有豐富的有機市場,而且Whole Foods超市也不多,,競爭并不激烈,。“我們解決了一個難題,把更好的零食直接送到了人們家門口,,”NatureBox的Amanda Natividad說道,,“我們讓那些愛吃零食的人感到無比幸福”。2013年該公司出現(xiàn)了20倍的增長,,公司網(wǎng)站博客流量也在穩(wěn)定的增長,,這表明,越來越多的人開始對健康飲食感興趣,。

經(jīng)驗:讓你自己的產(chǎn)品和競爭對手不同,,幫助企業(yè)獲得競爭力。

9.Hukkster

成立時間:2011年

公司創(chuàng)始人:Erica Bell和Katie Finnegan

創(chuàng)新視角:通過庫存量跟蹤你想要的商品,,通過一個類似Tinder應用的界面,,讓你的購物更加愉快。

Hukkster 可以為消費者提供最大限度的折扣信息,。這家初創(chuàng)公司開發(fā)的Hukk It Chrome插件為消費者提供了一鍵體驗,,輕松跟蹤你想購買的商品優(yōu)惠打折碼(實時),這些商品包括了服裝,,配件,,以及家用器皿。Hukkster直接和品牌合作,,幫助驅(qū)動流量和效率,;而消費者則可以通過優(yōu)惠碼獲得自己感興趣的商品。Bell說道,,“Hukkster非常興奮,,因為目前我們正在和許多品牌商進行直接洽談。”

經(jīng)驗:購物者都喜歡省錢,,幫助他們實現(xiàn)這一目標,將會實現(xiàn)雙贏,。

10.Zola

成立時間:2013年

公司創(chuàng)始人:Shan-Lyn Ma,,Nobu Nakaguchi,以及Kevin Ryan

創(chuàng)新視角:一家在線選購婚禮禮物的網(wǎng)站,,非常個性化的婚禮注冊,。

該公司創(chuàng)始人Kevin Ryan是一個創(chuàng)業(yè)老兵,之前在紐約創(chuàng)始過Gilt公司和其他初創(chuàng)公司,,他覺得婚禮注冊非常過時,,而且缺乏想象力,,Zola是一個包含圖片,婚禮建議等內(nèi)容的網(wǎng)站,,里面還包含了未婚服務意愿禮品清單,,希望情侶通過這個網(wǎng)站講述專屬于自己的婚禮故事。

未婚夫婦通過Zola可以創(chuàng)建自己的個性化網(wǎng)站,,在這個網(wǎng)站上可以添加照片,,也可以羅列希望收到的婚禮禮物,如廚具,、食物,、家具等。Ma表示,,Zola上面最暢銷的是洛奇鑄鐵煎鍋,,華夫餅干,和面條盤,。Zola的目標是發(fā)展成一個更大,、包含類目更多的O2O購物平臺。
經(jīng)驗:一個漂亮的節(jié)目,,和提供個性化服務的能力,,能幫助企業(yè)走的路更長,而且重塑了婚禮的傳統(tǒng)形式,。


6. Handybook

Founded: 2012

Company founder: Umang Dua, Oisin Hanrahan, Ignacio Leonhardt, and Weina

Innovation Perspective: customized household services, such as cleaning the house, repairing appliances, all services are available through the Mobile App.

We live in an era of customization, if we want something, we can not wait to get it. Handybook provides services in 26 cities of US, and recently raised a $ 30 million funding to help improve the team, especially the company's mobile engineering team. Hanrahan said, "Handybook just wants to help you solve the problem of domestic services, provides remote services and manages these services." At Handybook, weekly predetermined number are more than 10,000, and its growth rate remains 20%.

Experience: convenience is the key.


7. Popsugar

Founded: 2006

Company founder: Brian Sugar, Lisa Sugar, Andy Moss, Jason Rhee, Arthur Cinader, Krista Moatz

Innovation Perspective: diverse symbiotic revenue streams, providing services for Popsugar female users.

Popsugar services cover entertainment, celebrity, fashion, beauty, fitness, food, and child care, etc., and there are various forms of service, including online, App application, television and so on. Now Popsugar becomes a global lifestyle brand, with 41 million unique visitors and 234 million page views per month.

Experience: content-driven business, people like one-stop service.


8.NatureBox

Founded: 2012

Company founder: Gautam Gupta and Kenneth Chen

Innovation Perspective: a new subscription service, monthly subscription healthy snacks.

Naturebox has got $64 million financing, it provides healthy snacks, so far, they have made achievements in the control of food science and unhealthy additives. Moreover, Naturebox has developed more than 120 kinds of snacks, you can load one million containers. Half of their subscribers are concentrated in the Midwest of US, wher there are abundant organic markets and fewer Whole Foods supermarkets, the competition is not fierce. "We have solved a problem, to deliver the better snacks directly to people's door," Amanda Natividad from NatureBox said, "We let those who love snacks feel happy." In 2013 the company grows twentyfold, the company website blog traffic was also steadily growing, which indicated that more and more people began to be interested in a healthy diet.

Experience: let your own products different from competitors’, help businesses gain a competitive power.


9.Hukkster

Founded: 2011

Company founder: Erica Bell and Katie Finnegan

Innovation Perspective: track merchandise through inventory, make your shopping experience happier by an application interface similar to Tinder.

Hukkster can provide maximum discounts for consumers. This start-up company develops Hukk It Chrome, providing consumers with one-click experience, thus consumers can easily track discount code (in real time), these goods includes clothing, accessories and housewares. Hukkster cooperates with brand owners directly, helping drive traffic and efficiency; while consumers can get merchandise they are interested in via coupon code. Bell said, "Hukkster very excited because we are currently in negotiations with many brands owners directly."

Experience: Shoppers like to save money, we can help them achieve this goal, thus achieving win-win. 

10.Zola

Founded: 2013

Company founder: Shan-Lyn Ma, Nobu Nakaguchi, and Kevin Ryan

Innovation Perspective: an online site from which you can buy a wedding gift, a very personalized wedding registration


The founder Kevin Ryan is a entrepreneur veteran, before in New York he founded Gilt and other start-up companies, he felt the wedding registration very outdated and lack of imagination, Zola is a website containing pictures, wedding proposal and other content, also including a unmarried gift list, the couple can tell their own wedding story through this website.

The unmarried couples can create their own personalized website through Zola, they can add photos on this site, and they can also make a list about wedding gifts they hope to receive, such as kitchen utensils, food, furniture and so on. Ma said, the top best-selling items on this site are Lodge skillet, waffles, and noodle dish. Zola's aimed at a O2O shopping platform with more product ranges.

Experience: a nice program, providing personalized services, helping enterprises to run longer, and reshaping the traditional forms of the wedding.
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