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中國女性推動(dòng)全球鉆石銷量

Chinese Women Driving the Global Diamond Sales

放大字體??縮小字體 ??瀏覽次數(shù):805
核心提示:德比爾斯公司稱,,中國的女性,,尤其是已婚女性拉升了全球鉆石和珠寶的銷量,使兩者2013年的銷量同比上漲3%,,達(dá)到創(chuàng)紀(jì)錄的790億美元,。
德比爾斯公司稱,中國的女性,,尤其是已婚女性拉升了全球鉆石和珠寶的銷量,,使兩者2013年的銷量同比上漲3%,達(dá)到創(chuàng)紀(jì)錄的790億美元,。

根據(jù)德比爾斯報(bào)告,,2013年中國鉆石的需求量上漲了14%,,在全球范圍內(nèi)增長的最快。大多數(shù)需求是由已婚女性創(chuàng)造的,,她們的購買量大約占了購銷額的2/3,。
QQ圖片20140919104918
在中國,已訂婚女性購買量大約占總購買量的20%,,占的銷售額不到25%,;單身女性購買量占購買量的14%左右,占取11%的銷售額,。

Mellier確認(rèn)稱,,雖然中國依然是全球鉆石珠寶需求增長的最大貢獻(xiàn)者,但是增長速度已開始趨緩,。

他還稱,,在過去的5到10年里中國一直是鉆石業(yè)務(wù)增長最大的發(fā)動(dòng)機(jī)。雖然鉆石業(yè)務(wù)增長率有所下降,,但中國的鉆石業(yè)務(wù)依然有很大的增長空間,。

近幾年新的鉆石礦發(fā)現(xiàn)的數(shù)量減少已經(jīng)降低了鉆石的生產(chǎn)率,而且博茨瓦納,、南非和納米比亞境內(nèi)的鉆石礦也正也趨于枯竭,。礦井越深,鉆石業(yè)務(wù)的盈利空間就越小,。

中國對已拋光鉆石的需求在過去10年間已經(jīng)充分展現(xiàn),,中國對鉆石需求量從2003年占全球總需求量的3%,增長至2013年的13%,?! ?

與此同時(shí),鉆石在印度和日本2013年的銷量(按美元計(jì)算)分別下降了10%和6%,。(中國進(jìn)出口網(wǎng)整理翻譯)

De Beers said, Chinese women, especially married women pulled up the global diamond and jewelry sales, so that 2013 sales rose 3% year-on-year and reached a record $79 billion.

According to De Beers reports, Chinese demand for diamonds in 2013 rose 14%, which is the fastest growing worldwide. Most of the demand is created by the married women, whose purchase volume accounted for about two thirds of the amount of the purchase and sale.

In China, the purchase amount of ladies engaged takes up about 20% of the total purchase amount and less than 25% of sales; the purchase amount of single women accounts for about 14% of the purchase amount, and 11% of sales.

Mellier recognized that China is still the largest contributor to global growth in demand for diamond and jewelry, but the growth rate begins to slow down.

He also said that in the past 5-10 years, China was the motivation for that diamond business grows rapidly. Although the diamond business growth has declined, the diamond business in China still has much room for growth.

In recent years, with the number of new diamond mines discovered reducing, the productivity of the diamond reduced. Diamond mines in Botswana, South Africa and Namibia also tends to dry up. The deeper the mine is, the smaller profit margins diamond business has.  

Chinese demand for polished diamonds in the past 10 years has fully been demonstrated. The percent of China's demand for diamonds in total global demand increased from 2003 3% to 2013 13%.

At the same time, sales of diamonds in India and Japan in 2013 (in dollar terms) respectively decreased by 10% and 6%.
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關(guān)鍵詞: 鉆石銷量 中國女性

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