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根據(jù)中國消費(fèi)者跨境網(wǎng)購頻率指數(shù),在本報(bào)告所持續(xù)關(guān)注的10個(gè)樣本國家/地區(qū)中,美國仍然穩(wěn)居中國最大的跨境網(wǎng)購進(jìn)口國地位,。2014年,中國消費(fèi)者對美國跨境網(wǎng)購頻率指數(shù)達(dá)到1854,這意味著中國網(wǎng)民在美國電商的購買次數(shù)約為10個(gè)樣本國家/地區(qū)平均水平的18倍,。英國是中國消費(fèi)者跨境網(wǎng)購的第二大目標(biāo)國,交易頻率指數(shù)為433,。
對中國而言,美國同樣是中國最主要的跨境網(wǎng)購出口國,英國和加拿大是另外兩個(gè)中國跨境網(wǎng)上銷售的對象國。上述國家對中國的跨境電子商務(wù)出口交易頻率指數(shù)較高可能與當(dāng)?shù)厝A人華僑數(shù)量較多有關(guān),。
跨境電子商務(wù)交易強(qiáng)度指數(shù)反映的是中國與目標(biāo)國家/地區(qū)單筆消費(fèi)金額的相對大小,。《報(bào)告》顯示,中國居民雖然從美國電商跨境購物的次數(shù)最多,但就單筆交易的金額而言,2014年最高的三個(gè)國家分別是澳大利亞,、法國和英國,。
另外,《報(bào)告》還指出,中國跨境電子商務(wù)進(jìn)出口市場具有明顯的季節(jié)性特征。進(jìn)口方面,高峰期出現(xiàn)在年末,因?yàn)槊绹母卸鞴?jié),、黑色星期五和網(wǎng)絡(luò)星期一等購物旺季;最主要進(jìn)口商品是教育類,增長率最高的則是服裝類,其次是休閑產(chǎn)品,。（中國進(jìn)出口網(wǎng)）
On July 28, Xinhua News Agency "Economic Information Daily" (the "Xinhua EID") and Visa in Beijing jointly issued the "China’s cross-border annual consumption index report (2015)" (the "" Report ""). "Report" noted that in 2014 the United States ranked first in terms of transaction times with China at the cross-border online shopping. On single transaction amount, in 2014 Mainland Chinese consumers shopped at the foreign e-commerce website, the top three countries / regions are Australia, France and the UK.
According to Chinese consumers cross-border online shopping frequency index, in 10 sample countries / region in this report , the United States is still China's largest importer of cross-border online shopping. In 2014, the cross-border online shopping frequency index of Chinese consumers to the United States reached 1854, which means that the number of Chinese Internet users shopping in the United States’ online shop is about 18 times of the average level of 10 sample countries / regions. Britain is the second largest target country of Chinese consumers cross-border online shopping, transaction frequency index reaching 433.
For China, the United States also is China's leading cross-border online shopping exporter, the United Kingdom and Canada are two target countries of Chinese cross-border online sales. These countries to China's cross-border e-commerce export transaction frequency index is higher, which may be related to the larger number of local Chinese community .
Cross-border e-commerce transaction strength index reflects the relative size of single spending amount between China and the target countries / regions. "Report" shows that Chinese residents buy products from the United States’ online shop most often, but in terms of the amount of a single transaction, the top three countries in 2014 were Australia, France and the UK.
In addition, the "Report" also points out that China's import and export of cross-border e-commerce market has obvious seasonal characteristics. For import, the peak appears at the end of the year, because of the US Thanksgiving, Black Friday and Cyber Monday and other shopping season; the main import commodities are educational products, products growing fastest is clothing, followed by leisure products.
