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亞馬遜公司周一發(fā)表消息,它以9.7億美元收購(gòu)視頻網(wǎng)站Twitch,值得一提的是Twitch在短短三年內(nèi)建立一個(gè)每個(gè)月吸引數(shù)以百萬(wàn)計(jì)訪客的平臺(tái),。
據(jù)報(bào)道,谷歌上個(gè)月高達(dá)10億美元收購(gòu)了該網(wǎng)站,但是周一早些時(shí)候有報(bào)道稱,接近交易日，亞馬遜也加入了Twitch的收購(gòu)對(duì)話,。
如果能夠吸引谷歌或亞馬遜收購(gòu)，Twitch顯然有很大的吸金潛力,。但一個(gè)視頻游戲直播網(wǎng)站是如何變得如此可能有利可圖?
Twitch的產(chǎn)生
Twitch是賈斯汀電視的一個(gè)分支,，項(xiàng)目啟動(dòng)于2011年，是一個(gè)受歡迎的視頻網(wǎng)站,。Twitch專注于視頻游戲相關(guān)內(nèi)容,。
人們?cè)赥witch可以建立自己的渠道：上傳自己的視頻,玩電腦游戲,提供音頻視頻評(píng)論，還可以主持游戲播客和節(jié)目,。
網(wǎng)站也有許多電子競(jìng)技比賽直播,。
用戶有自己的頻道頁(yè),包括擁有一個(gè)內(nèi)置的聊天室供玩家和觀眾互動(dòng)。
Twitch CEO Emmett Shear
Twitch有多大?
據(jù)美國(guó)在線視頻分析網(wǎng)站Qwilt在4月發(fā)布的一份報(bào)告顯示,它占了美國(guó)超過(guò)40%的直播流量,，是國(guó)內(nèi)最大視頻直播平臺(tái),。
BI情報(bào)
今年2月,在美國(guó)互聯(lián)網(wǎng)高峰流量排名Twitch繼Netflix,谷歌和蘋(píng)果排名到第四位，超Hulu,亞馬遜,在和Facebook高峰流量,。
根據(jù)Qwilt這只是在美國(guó)的數(shù)據(jù),Twitch全球視頻娛樂(lè)網(wǎng)站排名前五名,。對(duì)一個(gè)只做視頻游戲相關(guān)的網(wǎng)站來(lái)說(shuō)Twitch做的很出色。
根據(jù)CNET,，8月5日賈斯汀電臺(tái)說(shuō)現(xiàn)在做的很大,，現(xiàn)在Twitch的重點(diǎn)資源。（全球商業(yè)資訊請(qǐng)瀏覽中國(guó)進(jìn)出口網(wǎng)）
Twitch何以如此強(qiáng)大?
根據(jù)Twitch的報(bào)告,在2013年58%的Twitch用戶每周花費(fèi)超過(guò)20個(gè)小時(shí)在網(wǎng)站上觀看視頻,。
克里斯·c·安德森
Twitch有自己的Xbox和PlayStation游戲機(jī)與iOS和Android應(yīng)用程序集成,。電腦游戲玩家也可以上傳視頻到Twitch。
即使亞馬遜的火電視也有Twitch的APP應(yīng)用程序,。
例如,，在第四頻道只要按下分享按鈕,就可分享一些游戲到Twitch上。
人們喜歡看別人玩游戲和發(fā)表評(píng)論,。
瑞典的YouTube 明星Felix Kjellberg在這種模式下,，通過(guò)PewDiePie頻道每年約有400萬(wàn)美元的廣告銷售。
像其他的視頻網(wǎng)站一樣,Twitch為其用戶提供了一個(gè)合作伙伴計(jì)劃,。只要他們?cè)敢釺witch的用戶可以一天24小時(shí)瀏覽他們的視頻網(wǎng)站,。
電子競(jìng)技是Twitch另一個(gè)巨大的贏利點(diǎn),。人們涌向Twitch看他們最喜歡的視頻游戲比賽,如“傳奇聯(lián)盟”和“星際爭(zhēng)霸”直播。
一些很酷的事情發(fā)生在Twitch
截圖
今年2月,Twitch吸引了150000多人玩在線游戲“口袋妖怪,。游戲有讓玩家移動(dòng),進(jìn)入聊天室的語(yǔ)音命令,。
本月Twitch用戶從自己玩“口袋妖怪”轉(zhuǎn)向看別人玩“口袋妖怪”，一個(gè)名叫格雷森霍珀的玩掌上游戲機(jī)游戲竟然有超過(guò)220000用戶在看,。
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Here's Why Amazon Just Paid Nearly $1 Billion For A Site wher You Watch People Play Video Games
Twitch obviously has the potential to make a lot of money if it's attracting buyers like Google and Amazon. But how did a video game live-streaming site become so potentially lucrative anyway?
What Is Twitch?
Twitch CEO Emmett Shear.
Twitch launched in 2011 as a branch of Justin.tv, a popular video-streaming site. Twitch was focused on video-game-related content.
People can create their own channels, wher they upload footage of themselves playing video games while sometimes providing audio commentary over the footage. In some cases, people host video-game podcasts and shows.
The site is also wher many e-sports competitions are broadcast live.
Users get their own channel pages, which include a built-in chat room for the players and the viewers to interact.
How Big Is It?
Twitch is huge. In an April report, it accounted for more than 40% of live-streaming traffic by volume in the U.S., according to online video analytics site Qwilt. That made it the No. 1 live-streaming platform by a large margin.
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BI Intelligence
In February, Twitch was fourth in peak internet traffic in the U.S. after Netflix, Google, and Apple, respectively. At 1.8%, it was bigger than Hulu, Amazon, and Facebook in peak traffic.
And that's only in the U.S. According to Qwilt, Twitch ranks in the top five video-entertainment sites across the globe. That's huge for a site that's only related to video gaming.
Twitch is now so big that Justin.tv shut down Aug. 5, saying that Twitch was now the focus of its resources, according to CNET.
Why Is It So Big?
According to its own report, in 2013, 58% of Twitch users spent more than 20 hours a week watching videos on the site.
Chris C. Anderson
Even Amazon's Fire TV has a Twitch app.
On the PlayStation 4, for example, sharing some gameplay action to Twitch is as easy as pressing a share button.
People love watching other people play games and commenting on them.
Felix Kjellberg, the Swedish YouTube star behind the channel PewDiePie, makes about $4 million a year in ad sales doing just that.
Much like other video sites, Twitch offers a partner program for its users. And Twitch users can stream footage on the site for as long as they want, even 24 hours a day.
E-sports is another huge moneymaker for Twitch. People flock to Twitch to watch live streaming of their favorite video game tournaments, such as "League of Legends" and "StarCraft."
Some Cool Things Happening On Twitch
Screenshot
And this month, Twitch users went from playing "Pokemon" themselves to watching a fish play "Pokemon." More than 220,000 users are tuning in to watch a fish named Grayson Hopper play the Game Boy game.
