根據(jù)艾瑞咨詢統(tǒng)計(jì)數(shù)據(jù)顯示,,2014Q2中國(guó)電子商務(wù)市場(chǎng)交易規(guī)模為2.83萬(wàn)億元,同比增長(zhǎng)19.9%,,環(huán)比增長(zhǎng)7.1個(gè)百分點(diǎn),。從市場(chǎng)結(jié)構(gòu)來(lái)看,網(wǎng)絡(luò)購(gòu)物市場(chǎng)份額繼續(xù)增長(zhǎng),,占比達(dá)到22.2%,。
2014年上半年,中國(guó)網(wǎng)絡(luò)購(gòu)物市場(chǎng)開啟上市熱潮,,阿里提交IPO文件,,聚美優(yōu)品于5月16日在紐交所上市,,京東于5月22日在納斯達(dá)克上市,艾瑞咨詢基于近期公開的阿里巴巴IPO文件及各企業(yè)最新財(cái)報(bào)對(duì)網(wǎng)絡(luò)購(gòu)物及移動(dòng)購(gòu)物相關(guān)市場(chǎng)規(guī)模進(jìn)行了修正,,主要涉及到2013年以來(lái)各上市企業(yè)數(shù)據(jù)和行業(yè)規(guī)模的重新核算,。(更多資訊請(qǐng)?jiān)L問(wèn)中國(guó)進(jìn)出口網(wǎng))
市場(chǎng)規(guī)模:2014Q2中國(guó)電子商務(wù)市場(chǎng)交易規(guī)模為2.8萬(wàn)億元,同比增長(zhǎng)19.9%
艾瑞咨詢統(tǒng)計(jì)數(shù)據(jù)顯示,,從年度數(shù)據(jù)來(lái)看,,2013年中國(guó)電子商務(wù)市場(chǎng)交易規(guī)模突破10萬(wàn)億,同比增長(zhǎng)24.9%;從季度數(shù)據(jù)來(lái)看,,2014Q2中國(guó)電子商務(wù)市場(chǎng)整體交易規(guī)模達(dá)到2.83萬(wàn)億元,,同比增長(zhǎng)19.9%,環(huán)比增長(zhǎng)7.1%,,增速較上個(gè)季度均有提升,。
艾瑞分析認(rèn)為,2014Q2,,世界經(jīng)濟(jì)繼續(xù)緩慢復(fù)蘇,,中小企業(yè)國(guó)際環(huán)境逐漸好轉(zhuǎn),我國(guó)政府繼續(xù)增強(qiáng)財(cái)政政策與金融政策對(duì)中小企業(yè)的扶持力度,。國(guó)內(nèi)外環(huán)境均利好于我國(guó)企業(yè)間電子商務(wù)的發(fā)展,,進(jìn)而推動(dòng)電子商務(wù)整體市場(chǎng)增長(zhǎng)。
市場(chǎng)結(jié)構(gòu):B2B市場(chǎng)份額下降,,網(wǎng)購(gòu)份額增長(zhǎng)
艾瑞咨詢統(tǒng)計(jì)數(shù)據(jù)顯示,,2013年中國(guó)電子商務(wù)市場(chǎng)細(xì)分行業(yè)結(jié)構(gòu)中,網(wǎng)絡(luò)購(gòu)物交易規(guī)模占比18.9%,,預(yù)計(jì)到2017年,,網(wǎng)絡(luò)購(gòu)物市場(chǎng)占比將超過(guò)25%;2014Q2電子商務(wù)市場(chǎng)細(xì)分行業(yè)結(jié)構(gòu)中,企業(yè)間電子商務(wù)仍然占主導(dǎo)地位,,整體占比超過(guò)七成,,其中,中小企業(yè)B2B電子商務(wù)交易額占比過(guò)半;網(wǎng)絡(luò)購(gòu)物交易規(guī)模占比由2013Q2的18.1%增長(zhǎng)到2014Q2的22.2%,,網(wǎng)絡(luò)購(gòu)物占比提升明顯,。(更多資訊請(qǐng)?jiān)L問(wèn)中國(guó)進(jìn)出口網(wǎng))
艾瑞分析認(rèn)為,2014Q2,,國(guó)際宏觀經(jīng)濟(jì)形勢(shì)和國(guó)內(nèi)政策形勢(shì)目前有利于企業(yè)間電子商務(wù)的開展,,但總體來(lái)看增速保持平穩(wěn);網(wǎng)購(gòu)市場(chǎng)中,企業(yè)加大移動(dòng)端布局,,移動(dòng)購(gòu)物發(fā)展迅速,,成為拉動(dòng)網(wǎng)絡(luò)購(gòu)物市場(chǎng)發(fā)展的重要力量;中國(guó)網(wǎng)絡(luò)購(gòu)物市場(chǎng)延續(xù)歷年的促銷戰(zhàn)的同時(shí)加大促銷時(shí)長(zhǎng)和力度,從而推動(dòng)了整體市場(chǎng)交易規(guī)模的快速增長(zhǎng);在線旅游方面,受季節(jié)性因素影響,,五一黃金周促進(jìn)在線旅游市場(chǎng)的穩(wěn)定增長(zhǎng),。總的來(lái)說(shuō),,網(wǎng)絡(luò)購(gòu)物市場(chǎng)成為電子商務(wù)市場(chǎng)增長(zhǎng)主要因素,,預(yù)計(jì)未來(lái)幾年,網(wǎng)絡(luò)購(gòu)物市場(chǎng)份額將持續(xù)增加,。
According to iResearch statistics, 2014Q2 Chinese e-commerce transaction volume was 2.83 trillion yuan, an increase of 19.9%, growth of 7.1 percentage. From the view of market structure, the market share of online shopping continues to grow, accounting for 22.2%.
The first half of 2014, China's online shopping market starts booming, Ali IPO documents was submitted, the Jumei.com was listed on the NYSE on May 16, JD.com was listed on the Nasdaq on May 22. iResearch recently revised the latest earnings report on online shopping and mobile shopping related market size based on the Alibaba IPO public documents, mainly related to recalculate data and industry scale of all listed companies since 2013.
Market Scale: 2014Q2 China e-commerce market transaction volume was 2.8 trillion yuan, an increase of 19.9%.
IResearch statistics show that from annual data, 2013 China e-commerce market transaction volume is to break 10 trillion, an increase of 24.9%; from quarterly data, the overall transaction volume 2014Q2 Chinese e-commerce market reached 2.83 trillion yuan , an increase of 19.9%, growth of 7.1% growth rate over the last quarter .
IResearch analyzes that in 2014Q2 the world economy continues to slow recovery, gradual improvement in the international environment for SMEs, the Chinese government continues to strengthen fiscal policy and monetary policy efforts to support SMEs. Both domestic and international environment are favorable to the development of e-commerce among Chinese enterprises, thereby promoting the overall market growth of e-commerce.(For more information please visit doscana.com)
Market Structure: B2B market share decline, online shopping share grows
IResearch statistics show that in 2013 China e-commerce market segments in the industry structure, the volume of online shopping transactions accounted for 18.9 percent. It is expected that that in 2017 the online shopping market share will exceed 25%; Within the 2014Q2 e-commerce market sub-sectors structure, inter-enterprise e-commerce still dominate the overall proportion of over 70%, among which, SMEs accounted for more than half of B2B e-commerce transactions; online shopping transaction volume accounted for 18.1%, increase from 2013Q2 to 2014Q2 being 22.2%, Online shopping improving significantly.
IResearch analyzes that in 2014Q2, the international situation and the domestic macroeconomic policies are conducive to the current situation of inter-enterprise e-commerce, but overall growth remained steady; in the online shopping market, the enterprises are to improvethe mobile terminal layout to gain rapid development of mobile shopping. Online shopping has become an important force driving market development. China's online shopping market continues the e-commerce selling war over the years, while increasing promotional efforts during the sales promotions, thus promoting the rapid growth of the overall market transaction volume; online travel is affected by seasonal factors, while May 1st Holiday is to promote the steady growth of the online travel market. Overall, the online shopping market has become a major factor of e-commerce market growth. It is expected that in the coming years, online shopping market share will continue to increase. (For more information please visit doscana.com)