據(jù)國際葡萄酒及烈酒研究所(IWSR)數(shù)據(jù),,2014年全球烈酒市場下降0.1%,,減少310萬箱(9升),。同時全球葡萄酒銷量下降1.1%,。
美洲,、歐洲和獨(dú)聯(lián)體的當(dāng)?shù)亓揖葡M(fèi)均下降,,巴西朗姆酒和烏克蘭伏特加的銷售下滑嚴(yán)重。在亞太,、非洲和中東地區(qū),,當(dāng)?shù)亓揖葡M(fèi)仍在增長。
總的來說,,非洲和中東的烈酒消費(fèi)增長最大,,當(dāng)?shù)亓揖?20萬箱,進(jìn)口烈酒150萬箱,。IWSR稱,,這是增長和投資“關(guān)鍵地區(qū)”。
美歐市場上的進(jìn)口烈酒繼續(xù)增長,,但增長速度較2013年放緩,,威士忌和風(fēng)味烈酒成為重要推動力量。事實(shí)上,,威士忌是增長最大的種類,,銷量增加1000萬箱,在當(dāng)?shù)睾统隹谑袌錾暇鲩L,,印度,、美國和安哥拉是前三大增長市場。
根據(jù)IWSR,,在歐洲,,威士忌和杜松子酒表現(xiàn)良好,風(fēng)味烈酒和伏特加似乎沒有得到消費(fèi)者的青睞,。
2014年全球葡萄酒市場下降了1.1%,,損失3950萬箱。進(jìn)口葡萄酒消費(fèi)持平,當(dāng)?shù)仄咸丫其N量下降了1.5%,。因?yàn)檎味窢幒徒?jīng)濟(jì)動蕩,,獨(dú)聯(lián)體的葡萄酒消費(fèi)降幅最大。
2014年啤酒消費(fèi)同樣下降,,蘋果酒和混合飲料報(bào)告增長,。(中國進(jìn)出口網(wǎng))
According to the International Wine and Spirits Institute (IWSR) data, in 2014 the global spirits market fell by 0.1%, decreased 3.1 million boxes (9 liters). At the same time the global wine sales fell by 1.1%.
Local spirits consumption in America, Europe and the CIS decreased, Brazilian rum and Ukrainian vodka sales declined severely. In Asia-Pacific, Africa and the Middle East, local spirits consumption was still growing.
Overall, the spirits consumption in Africa and the Middle East grew fastest, local spirits reached 1.2 million boxes, imported spirits 1.5 million boxes. IWSR said it is the key area of growth and investment.
US and European markets on imported spirits continues to grow, but the growth rate slowed declines compared with 2013, whiskey and flavor spirits has become an important driving force. In fact, the whiskey is the largest growth categories, sales increasing 10 million cases in both local and export markets, India, the United States and Angola are the top three growth markets.
According to IWSR, in Europe, whiskey and gin sell well, flavored spirits and vodka did not seem to be favored by consumers.
In 2014 global wine market declined by 1.1%, losing 39.5 million boxes. imported wine consumption was flat, the local wine sales fell by 1.5%. Because of the political struggle and economic turmoil, the wine consumption of CIS declined fastest.
Similarly beer consumption declined in 2014, cider and mixed drinks sales grew.