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2014年全球葡萄酒及烈酒市場(chǎng)銷量下降

2014 Global Wine and Spirits Market Sales Decline

放大字體??縮小字體 ??來(lái)源:酒媒網(wǎng)??瀏覽次數(shù):2318
核心提示:據(jù)國(guó)際葡萄酒及烈酒研究所(IWSR)數(shù)據(jù),,2014年全球烈酒市場(chǎng)下降0.1%,,減少310萬(wàn)箱(9升)。同時(shí)全球葡萄酒銷量下降1.1%,。

據(jù)國(guó)際葡萄酒及烈酒研究所(IWSR)數(shù)據(jù),,2014年全球烈酒市場(chǎng)下降0.1%,,減少310萬(wàn)箱(9升)。同時(shí)全球葡萄酒銷量下降1.1%,。

美洲,、歐洲和獨(dú)聯(lián)體的當(dāng)?shù)亓揖葡M(fèi)均下降,巴西朗姆酒和烏克蘭伏特加的銷售下滑嚴(yán)重。在亞太,、非洲和中東地區(qū),,當(dāng)?shù)亓揖葡M(fèi)仍在增長(zhǎng)。

總的來(lái)說(shuō),,非洲和中東的烈酒消費(fèi)增長(zhǎng)最大,,當(dāng)?shù)亓揖?20萬(wàn)箱,進(jìn)口烈酒150萬(wàn)箱,。IWSR稱,,這是增長(zhǎng)和投資“關(guān)鍵地區(qū)”。

美歐市場(chǎng)上的進(jìn)口烈酒繼續(xù)增長(zhǎng),,但增長(zhǎng)速度較2013年放緩,,威士忌和風(fēng)味烈酒成為重要推動(dòng)力量。事實(shí)上,,威士忌是增長(zhǎng)最大的種類,,銷量增加1000萬(wàn)箱,在當(dāng)?shù)睾统隹谑袌?chǎng)上均增長(zhǎng),,印度,、美國(guó)和安哥拉是前三大增長(zhǎng)市場(chǎng)。

根據(jù)IWSR,,在歐洲,,威士忌和杜松子酒表現(xiàn)良好,風(fēng)味烈酒和伏特加似乎沒(méi)有得到消費(fèi)者的青睞,。

2014年全球葡萄酒市場(chǎng)下降了1.1%,損失3950萬(wàn)箱,。進(jìn)口葡萄酒消費(fèi)持平,,當(dāng)?shù)仄咸丫其N量下降了1.5%。因?yàn)檎味窢?zhēng)和經(jīng)濟(jì)動(dòng)蕩,,獨(dú)聯(lián)體的葡萄酒消費(fèi)降幅最大,。

2014年啤酒消費(fèi)同樣下降,蘋果酒和混合飲料報(bào)告增長(zhǎng),。(中國(guó)進(jìn)出口網(wǎng)

According to the International Wine and Spirits Institute (IWSR) data, in 2014 the global spirits market fell by 0.1%, decreased 3.1 million boxes (9 liters). At the same time the global wine sales fell by 1.1%.

Local spirits consumption in America, Europe and the CIS decreased, Brazilian rum and Ukrainian vodka sales declined severely. In Asia-Pacific, Africa and the Middle East, local spirits consumption was still growing.

Overall, the spirits consumption in Africa and the Middle East grew fastest, local spirits reached 1.2 million boxes, imported spirits 1.5 million boxes. IWSR said it is the key area of growth and investment.

US and European markets on imported spirits continues to grow, but the growth rate slowed declines compared with 2013, whiskey and flavor spirits has become an important driving force. In fact, the whiskey is the largest growth categories, sales increasing 10 million cases in both local and export markets, India, the United States and Angola are the top three growth markets.

According to IWSR, in Europe, whiskey and gin sell well, flavored spirits and vodka did not seem to be favored by consumers.

In 2014 global wine market declined by 1.1%, losing 39.5 million boxes. imported wine consumption was flat, the local wine sales fell by 1.5%. Because of the political struggle and economic turmoil, the wine consumption of CIS declined fastest.

Similarly beer consumption declined in 2014, cider and mixed drinks sales grew.
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