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舊金山——從去年9月開始,，外界就已經知道Apple Watch的基本情況了,，但現在，在離這款手表上架只剩幾星期時,，蘋果(Apple)終于公布了它的價格,。
周一，蘋果公司在這里舉行了媒體發(fā)布會,，向人們介紹Apple Watch的功能,，并分享了這款產品的更多細節(jié)，包括其價格,。公司還展示了這款手表能通過其他公司開發(fā)的應用,，實現怎樣的功能。
“Apple Watch是我們所開發(fā)的最私人的設備,，”蘋果公司首席執(zhí)行官蒂莫西·D·庫克(Timothy D. Cook)說,。“你不只是帶著它，而且是戴著它,。”
Apple Watch是一臺戴在人手腕上的微型電腦,，配有觸摸屏和用于操作的所謂“數字表冠”。用戶可以在這款手表上接聽和回撥來電,，但需要有一部iPhone才能正常運行,。
“從五歲開始，我就一直想這么做,，”庫克說,。
不同于過去的蘋果產品，Apple Watch有著一個復雜的定價結構,。因為智能手表既是一種小型電子設備,，又是一款時尚配飾。經過蘋果的設計,，這款手表十分便于定制,，從而適應各類消費者的品味，從健身愛好者到奢侈手表藏家,。
蘋果將提供三款Apple Watch,，各款表殼材質不同：Watch Sport是鋁制表殼；Watch是不銹鋼表殼,；Watch Edition的表殼則由18K金制成,。
每款的表盤都有兩個尺寸——1.5英寸和1.65英寸（38毫米和42毫米）。消費者還可以為每一款手表選擇顏色和材質各異的表帶,，這些表帶可以換著用,。
最便宜型號的是為運動愛好者定制的Apple Watch Sport,，起售價349美元（約合2200元人民幣），表盤較大的Apple Watch Sport售價399美元,。
接下來是擁有更時尚的不銹鋼表殼的Apple Watch,。表盤較小的Apple Watch售價在549美元至1040美元之間，表盤較大的售價在599美元至1099美元之間,。兩款的價格區(qū)間視表帶而定,。
表殼由18K金制成的Apple Watch Edition明確地顯示出，蘋果已進入了奢侈品市場,。這款高端產品的起售價是1萬美元,。
蘋果從4月10日開始接受各款手表的預訂,，產品將在4月24日發(fā)售,，首發(fā)國家包括美國、澳大利亞,、中國和日本等國,。
在媒體發(fā)布會上，蘋果還強調了這款設備的部分標志性的功能和特性,。
蘋果還著重介紹了其在設備控制上最新的標志性創(chuàng)新設計表冠,，它類似于個人電腦上的鼠標指針、iPod上的點擊輪,，或者iPhone的觸屏,。在Apple Watch上，可以旋轉表冠來放大和縮小屏幕上的圖標,，或者上下滑動瀏覽網頁,。
這款手表內置了一個心率感應器和一個追蹤運動的感應器，以支持健身應用,。它內置的一個芯片還可以實現無線支付,。
這款手表還帶有一款名為“數字觸碰”(Digital Touch)的應用，它可以讓手表用戶以一種新的方法交流,。用戶可以在手表屏幕上簡略地寫下一些內容發(fā)給其他用戶,，甚至可以發(fā)送自己的心跳聲。
蘋果還為這款手表增加了所謂的“輕拍引擎”(taptic engine),，它在收到提醒,、消息或通知時會“輕拍”用戶的手腕，產生觸碰的感覺,。
蘋果稱,，這款手表可續(xù)航18個小時。為了幫助用戶延長電池壽命,，蘋果設計了一個叫做“蓄能”(Power Reserve)的模式,，以較低的電量維持手表的運行,，屏幕上只顯示時間。用戶可以選擇是否開啟這個功能,。
蘋果還展示了一些第三方應用在手表上的運行情況,。喜達屋酒店(Starwood)開發(fā)的一款應用，可以在用戶臨近旗下酒店時,，向用戶發(fā)送通知,，該應用還可以打開用戶的房間門。這款手表還支持叫車應用Uber,，該應用可以在地圖上顯示司機的位置,，用戶還可以用手表給司機打電話。
蘋果還發(fā)布了一款配有12英寸高分辨率視網膜(retina)屏的新MacBook筆記本電腦,。蘋果的市場營銷總監(jiān)菲利普·席勒(Philip Schiller)說,，這款新MacBook是公司迄今為止推出的最輕薄的筆記本電腦。它的重量為兩磅,，最厚的地方只有13.1毫米,。
這款MacBook上的觸摸板帶有傳感器，可以檢測用戶的點按力度,。例如,，如果用戶使勁按住視頻的快進鍵，快進的速度就會加快,。
席勒說,，新的MacBook擁有新的電池設計，可以續(xù)航整整一天,。
這款MacBook采用了一種叫做USB-C的新接口,，它有很多功能，可以用來充電,、連接視頻監(jiān)控,，或者連接USB配件，比如鍵盤,。和最新的iPhone一樣,，新款MacBook有銀色、深灰和金色三種顏色,。最低售價為1300美元,，將于4月10日開始發(fā)售。
周一,，蘋果還發(fā)布了一些其他款式筆記本電腦的最新型號,，其中包括MacBook Air。（中國進出口網）
SAN FRANCISCO — The basics of the Apple Watch have been known since September, but now, a few weeks before the watch’s arrival in stores, Apple has finally revealed how much it will cost.
The company on Monday held a media event here to remind people about the features of the Apple Watch and share more details about the product, including its cost. It also demonstrated what the watch was capable of doing with apps made by other companies.
“Apple Watch is the most personal device we have ever created,” said Timothy D. Cook, Apple’s chief executive. “It’s not just with you. It’s on you.”
The Apple Watch is a miniature computer worn around a person’s wrist, with a touch screen and a so-called digital crown for navigating the device. You can receive and respond to calls on the watch, but it requires an iPhone to fully operate.
“I have been wanting to do this since I was 5 years old,” Mr. Cook said.
Unlike past Apple products, the Apple Watch has a complex pricing structure. Because a smart watch is both gadget and fashion accessory, Apple designed its device to be highly customizable to suit the tastes of various consumers, from fitness buffs to collectors of luxury watches.
Apple will offer three models of Apple Watch, each with a casing made of a different material: Watch Sport, a version with an aluminum case; Watch, which has a stainless steel case; and Watch Edition, which has a case made of 18-karat gold.
Each model comes in two case sizes — 1.5 inches and 1.65 inches. And for each watch, customers will be able to choose from a variety of interchangeable bands in different colors and materials.
The cheapest model is the Apple Watch Sport, the one tailored to athletes, which starts at $349. The larger Apple Watch Sport costs $399.
The next step up is the Apple Watch, with a more fashionable stainless steel case. The smaller version of this watch costs $549 to $1,040, and the larger one costs $599 to $1,099. The price range for both depends on the band.
The Apple Watch Edition, which has a case made of 18-karat gold, is a sure sign that Apple has entered the luxury market. Pricing for the high-end version starts at $10,000.
Preorders for the various versions of the watch start April 10, and it will go on sale on April 24. It will first be available in a number of countries, including the United States, Australia, China and Japan.
At the event, Apple also stressed some of the signature features of the device.
Apple has highlighted the crown as its latest signature innovation for controlling a device, similar to the mouse pointer for the personal computer, the click wheel on the iPod and the touch screen for the iPhone. On the Apple Watch, the crown can be twisted to zoom in or out of the screen or to scroll through a web page.
The watch includes a heart rate sensor and a sensor for tracking movement to complement fitness applications. It has a chip that helps it make wireless payments.
The watch also includes Digital Touch, an application that enables a new method of communication between watch users. Watch wearers can scribble sketches on the watch screen and send them to one another, or even send their heartbeats.
Apple also added to the watch a so-called taptic engine, which “taps” users on the wrist with a tactile sensation when they receive alerts, messages or notifications.
Apple said the watch’s battery would last 18 hours. To help users prolong battery life, Apple designed a mode called Power Reserve, which runs the watch in low energy while only displaying the time. Power Reserve can be toggled on and off.
Apple demonstrated third-party apps working on the watch. An app developed by Starwood hotels sends a notification to watch wearers when they are near their hotels; the app can also unlock the user’s room door. The watch also supports the Uber app for summoning a car. The app shows wher the driver is on a map, and from there, the user can place a phone call to the driver.
Apple also announced a new MacBook laptop with a 12-inch high-resolution “retina” display. Philip Schiller, the company’s head of marketing, said the new MacBook was the thinnest and lightest laptop the company had ever made. It weighs two pounds and measures 13.1 millimeters at its thickest point.
The MacBook also includes a trackpad with sensors that can detect how hard a user is clicking. A hard click on the fast-forward button on a video, for example, will make the video run faster.
The new MacBook features a new battery design to provide all-day battery life, Mr. Schiller said.
The MacBook uses a new port called USB-C. It is a versatile port that can be used for charging, plugging in a video monitor, or hooking up a USB accessory like a keyboard. Like the latest iPhones, the new MacBook comes in silver, dark gray and gold. It starts at $1,300 and shipping begins April 10.
Apple on Monday also released upgrades for some of its other notebooks, including the MacBook Air.
