前天,，小米發(fā)布了自己的空氣凈化器產(chǎn)品,，也殺入了這一目前炙手可熱的市場(chǎng),，并依然扮演了價(jià)格殺手的角色,，小米凈化器899元的售價(jià)只相當(dāng)于國(guó)外同性能產(chǎn)品價(jià)格的六分之一,。
小米又進(jìn)新行業(yè)
雷軍表示，目前市場(chǎng)上的空氣凈化器產(chǎn)品大多存在明顯的缺點(diǎn),，如送風(fēng)能力不足,、濾網(wǎng)更換麻煩、價(jià)格昂貴等,，因此小米決定自己做空氣凈化器,，既要凈化能力強(qiáng)，還要大多數(shù)人都用得起,。
據(jù)雷軍介紹,，小米的空氣凈化器空氣凈化效能的主要指標(biāo)CADR值達(dá)406m3/h（潔凈空氣輸出比率），每分鐘可送出最多1萬(wàn)立升風(fēng)量,，凈化28-48㎡的房間一次僅需12分鐘,。小米凈化器號(hào)稱對(duì)PM2.5的過(guò)濾效果達(dá)99.99%，對(duì)更小的PM0.3有效過(guò)濾率也能達(dá)到99.3%以上,，還可有效吸附91%的甲醛,。
另外，作為一款智能家電產(chǎn)品,，小米空氣凈化器也可以連接到手機(jī)上,，進(jìn)行遠(yuǎn)程操控，并且當(dāng)濾網(wǎng)需要更換時(shí),，會(huì)直接向手機(jī)發(fā)送通知,。
再舉性價(jià)比大旗
性價(jià)比一向是小米高舉的大旗，在空氣凈化器產(chǎn)品上也同樣如此,。從目前市場(chǎng)上的空氣凈化器產(chǎn)品來(lái)看,，價(jià)格集中在2000元至6000元之間,，與小米空氣凈化器CADR值相當(dāng)?shù)膰?guó)外品牌，價(jià)格基本在6000元左右,，而小米則直接定出了899元的價(jià)格,。
其實(shí)并非是小米，包括360,、獵豹移動(dòng)等互聯(lián)網(wǎng)企業(yè)也或自己或與其他企業(yè)合作推出了空氣凈化器產(chǎn)品,。有業(yè)內(nèi)人士表示，由于霧霾天氣時(shí)發(fā),，用戶對(duì)空氣凈化產(chǎn)品的需求越來(lái)越大,，而此類產(chǎn)品利潤(rùn)高、技術(shù)門檻不高,，因此也吸引了到處尋找入口的互聯(lián)網(wǎng)企業(yè)的到來(lái),。（中國(guó)進(jìn)出口網(wǎng)）

The day before yesterday, Xiaomi released their air purifier products, which reflected it entered into this current hot market, and still played the role of a price killer, the price of Xiaomi purifier is only about￥899, eaqual to the 1/6 of price of the foreign purifier with the same performance.

Xiaomi entered into new industries
Lei Jun said that the current air purifiers on the market mostly have obvious shortcomings, such as lack of air capacity, cumbersome filter replacement, expensive price, etc., so Xiaomi decided to do their own air purifier, which has excellent purifying ability and most people can afford.

Lei Jun introduced, CADR, the main indicator of the purifying performance of Xiaomi air purifier, is 406m3 / h (clean air output ratio), 10,000 liters of air can be sent out at most per minute, it only takes 12 mins to clean a room of 28-48㎡. It’s said that its filtering performance for PM2.5 is 99.99%, even the filtering performance for the smaller PM0.3 is more than 99.3%, moreover it can absorb 91% formaldehyde.

In addition, as a smart home appliance, Xiaomi air purifiers can also be connected to the cellphone, which can do remote control. When the filter needs to be replaced, a notification will be sent directly to the phone.

cost-effective banner
Xiaomi always said that its product was cost-effective, the air purifier included. The current air purifier on the market is at the price of 2000-6000 yuan, the foreign branded purifier with same CADR values is at the price of 6,000 yuan, while Xiaomi purifier price is 899 yuan.

In fact, not only Xioami, but also 360, cheetahs and other Internet companies launched air purifier products by their own or through the cooperation with other companies. Insiders said that, due to hazy weather, users’ demand for air purification products is increasing, moreover, the product is so high-profit, with low technical threshold, therefore Internet enterprises were attracted.