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印刷廣告業(yè)務(wù)收入下降,,《今日美國》報(bào)裁員減開支

USA TODAY cuts 60 to 70 jobs due to declining print ads

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核心提示:《今日美國》報(bào)周三裁員60至70個(gè)人,此舉旨在應(yīng)對(duì)平面廣告銷售下降,,削減成本,,把重點(diǎn)放在支持關(guān)注度日益增長的網(wǎng)上新聞和移動(dòng)設(shè)備上,。
 印刷廣告業(yè)務(wù)收入下降,《今日美國》報(bào)裁員減開支


美國《今日美國》報(bào) 總部
《今日美國》報(bào)周三裁員60至70個(gè)人,此舉旨在應(yīng)對(duì)平面廣告銷售下降,,削減成本,,把重點(diǎn)放在支持關(guān)注度日益增長的網(wǎng)上新聞和移動(dòng)設(shè)備上,。
此次裁員立即生效,減裁了新聞編輯室的和業(yè)務(wù)部的許多崗位,。大約一半裁掉的崗位來自編輯部,部門裁了約8%員工,。(關(guān)注全球資訊,瀏覽中國進(jìn)出口網(wǎng))
此舉正值美國最大報(bào)業(yè)集團(tuán)——甘內(nèi)特報(bào)業(yè)集團(tuán)(Gannett)宣布剝離出版業(yè),,《今日美國》被迫獨(dú)立,,計(jì)劃明年把旗下的出版業(yè)業(yè)務(wù)和廣播、數(shù)字產(chǎn)業(yè)分為兩個(gè)各自獨(dú)立的公司之際,。
公司沒有公布被裁員工名單,但一些記者和編輯在Twitter發(fā)推宣布離職,。
《今日美國》正在努力調(diào)整其員工水平,以滿足當(dāng)前的市場條件需求,報(bào)紙?jiān)谝环萋暶髦姓f,“《今日美國》今天的行動(dòng)將使公司更好的發(fā)展投資業(yè)務(wù),以確保其數(shù)字轉(zhuǎn)型方面的持續(xù)成功,。”
在第二季度甘尼特稱,包括《今日美國》和其他報(bào)紙的廣告收入較一年前下降5.7%,。甘尼特沒有公布《今日美國》單獨(dú)的財(cái)務(wù)業(yè)績數(shù)據(jù),。
總裁和出版商拉里•克萊默表示,此舉是為應(yīng)對(duì)由于國家印刷廣告市場不景氣和加快新聞編輯室的數(shù)字轉(zhuǎn)換,它使得記者及時(shí)發(fā)布實(shí)時(shí)新聞,引進(jìn)新的編輯產(chǎn)品旨在創(chuàng)造額外數(shù)字收入來源,。
《今日美國》和國家新聞報(bào)業(yè)機(jī)構(gòu),包括CNN和《華爾街日?qǐng)?bào)》一樣不得不削減員工,。根據(jù)eMarketer估計(jì),美國印刷廣告支出較去年下降了2.2%,至2014年的318億美元,而美國報(bào)紙廣告支出今年下跌約4%,。
甘尼特推出的幾個(gè)重組舉措將導(dǎo)致總部運(yùn)營和當(dāng)?shù)卮笈鷪?bào)社資產(chǎn)屬性的大幅改變。上月,甘尼特宣布將剝離其電視部門——它擁有46個(gè)電視站臺(tái)或者說為46個(gè)臺(tái)提供服務(wù),將作為一個(gè)獨(dú)立的公司,,并由甘尼特首席執(zhí)行官格雷西亞掌管,。
印刷業(yè)務(wù)將保留甘尼特的名字,由美國社區(qū)出版部門甘尼特總裁羅伯特·迪基執(zhí)管。
甘尼特下的報(bào)業(yè)印刷公司將脫離更有利可圖的電視臺(tái)業(yè)務(wù),,尋求經(jīng)濟(jì)更加獨(dú)立的出路,幾家報(bào)紙正在嘗試一項(xiàng)重組計(jì)劃,其后強(qiáng)調(diào)更多的實(shí)時(shí)數(shù)字出版,員工需要申請(qǐng)留下的崗位,。
《今日美國》報(bào)采取許多措施來應(yīng)對(duì)變化,不打算采用與其他報(bào)業(yè)公司相同的重組計(jì)劃。
翻譯來自中國進(jìn)出口網(wǎng),,轉(zhuǎn)載請(qǐng)注明出處

USA TODAY cuts 60 to 70 jobs due to declining print ads
USA TODAY eliminated 60 to 70 jobs Wednesday, a move aimed at cutting costs amid declining print ad sales and supporting its increasing focus on delivering news online and on mobile devices.

The layoffs, effective immediately, hit across various sections in the newsroom and business operations. about half of the jobs cut came from the newsroom, a roughly 8% reduction in newsroom staff.

The move comes as USA TODAY and 81 other newspapers owned by Gannett prepare to be split from the parent company's TV and digital division next year.

The company didn't name the staffers who were affected, but several reporters and editors took to Twitter to announce their departures.

"USA TODAY is working to align its staffing levels to meet current market conditions," the newspaper said in a statement. "The actions taken today will allow USA TODAY to reinvest in the business to ensure the continued success of its digital transformation."
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In the second quarter, Gannett reported that its publishing advertising revenue — including USA TODAY and its other newspapers — fell 5.7% from a year ago. Gannett doesn't break out USA TODAY's financial performance separately.

President and Publisher Larry Kramer said the move was made due to a difficult and inconsistent national print advertising market and to accelerate the newsroom's digital transition, in which it has pushed reporters to publish real-time news and introduced new editorial products aimed at generating additional sources of digital revenue sources.

USA TODAY joins a growing list of national news organizations, including CNN, Time Inc. and The Wall Street Journal, that have had to trim their staffs. U.S. print advertising spending is estimated to fall 2.2% in 2014 to $31.8 billion, according to eMarketer. U.S. newspaper ad spending is estimated to fall about 4% this year, it says.

Gannett has introduced several restructuring moves that will result in dramatically altered operations at the headquarters and a number of local news properties. Last month, Gannett announced that it will spin off its TV unit — it owns or offers services to 46 stations — as a separate company that will be headed by Gannett CEO Gracia Martore.

The print business will retain the Gannett name and be headed by Robert Dickey, who is now president of Gannett's U.S. community publishing division.

As Gannett's print properties seek to become more financially independent away from the more profitable TV stations, several newspapers are experimenting with a restructuring plan in which real-time digital publishing is more heavily emphasized and staffers are required to reapply for a reduced number of positions.

USA TODAY, which has implemented many of the changes envisioned for local papers, doesn't plan to introduce the same restructuring plan.
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