亚洲伊人成综合网_亚洲 欧美 国产 日韩 精品_人妻精品久久久久中文字幕_中文无码AV在线亚洲电影_久久久一本精品99久久精品66直播_五月丁香六月综合缴情在线_日本无码视频在线观看_日韩AV中文无码影院_久久亚洲AV无码精品色午夜麻豆_狠狠躁夜夜躁人人爽天天5,97国产精品视频观看,色悠久久久久综合欧美99,免费无码又色又爽又黄的视频软件

????
?
?
當(dāng)前位置: 首頁 ? 知識 ? 外貿(mào)英語 ? 外貿(mào)函電 ? 正文

英文促銷信寫作指南

放大字體??縮小字體 ??瀏覽次數(shù):700
核心提示:英文促銷信寫作指南


促銷的目的就是要賣出產(chǎn)品,那么怎樣才能把促銷信寫得吸引人,、讓人一看就對產(chǎn)品感興趣呢,?下面就教你促銷信的四步寫法、打造 very attractive 的促銷信,。

第一步:To arouse attention

促銷信都是“不請自來”,,所以開頭一定要有吸引力和誘惑力。It must make an appeal to some particular buying motive and may begin with a question, and instruction, a quotation or an attention-grabing short story. Sometimes if required, it may even begin by suggesting the very opposite to what you want. 看看下面這些開頭是怎么寫的:

1) Would you like to reduce your rising domestic fuel costs?

2) Why not enjoy the colorful spring by joining the flying Horse Tourist Group after a completely busy winter?

3) Just imagine how comfortable you are when you stretch out those tired limbs on our newly developed White Cloud water bed.


第二步:To create interest and desire

一旦抓住了讀者的注意力,,就該趁熱打鐵勸服他們買自己的產(chǎn)品,。介紹產(chǎn)品必須要緊緊圍繞你在信的開頭所提出的引人之處。光說“最好”,、“最新”是沒什么實際意義的,。應(yīng)該強調(diào)特性、質(zhì)量,、原材料,,以及和同類產(chǎn)品相比最出彩的地方。我們且看下面這個產(chǎn)品介紹是如何寫的:

Our recent researches and tests have showed that rooms with our newly developed Energy Savers stay warmer and require 20 percent less fuel than those rooms of the same size without the usage of the savers. The new savers are popular because they are able to store and reflect heat in a much more efficient way. Read the enclosed brochure, you will find that the self-stick backing makes them easy to install yourself.


第三步:To offer conviction

通過產(chǎn)品介紹引起讀者的購買欲望后,,就該進一步加強讀者購買的決心,。你可以詳細說明并保證產(chǎn)品會給讀者帶來許諾的好處。且看下面這段內(nèi)容是如何吸引客戶的:

1) Use our Fast Microwave Oven for two weeks absolutely free.

2) If for any reasons you find the model machine unsuitable to your needs, we will replac your order or refund you.


第四步:To motivate actions

到了這一步,,所有的努力都指向一個目標(biāo):促使客戶采取行動,、購買產(chǎn)品。這時語氣要禮貌堅決,,并提供給客戶如何購買產(chǎn)品的指示,,以方便客戶購買。下面是一些常用的策略:

1) Why wait? Come and buy right now since a special discount of 15% will only be offered for a month.

2) Don't delay! Those who order by October 5 will receive 100 Oriental Design Christmas cards free.
?

如果您認為此信息侵犯了您的合法權(quán)益,,請您將相關(guān)資質(zhì)證明和您的權(quán)利要求發(fā)送至 [email protected] ,, 中國進出口網(wǎng)工作人員會盡快回復(fù)處理,!本網(wǎng)轉(zhuǎn)載目的在于傳遞更多信息,并不代表本網(wǎng)贊同其觀點和對其真實性負責(zé),。如轉(zhuǎn)載本站資訊,,請注明出處。

?
[ 知識搜索 ]? [ 加入收藏 ]? [ 告訴好友 ]? [ 打印本文 ]? [ 違規(guī)舉報 ]? [ 關(guān)閉窗口 ]

?

?
推薦圖文
推薦知識
點擊排行
?
網(wǎng)站首頁 | 免責(zé)聲明 | 付款方式 | 關(guān)于我們 | 聯(lián)系方式 | 使用協(xié)議 | 版權(quán)隱私 | 網(wǎng)站地圖 | 排名推廣 | 網(wǎng)站留言 | RSS訂閱 | 豫B2-20030028-28
HomeSite | Payment | About Us | Contact | Agreement | Copyright | Sitemap | Spread | Guestbook | RSS Feed
?